Creative Head & Editor

About the Role

creative, self-driven, and trend-savvy Creative Head

ideate, execute, and deliver

Key Responsibilities

• Design & Branding:

   Create high-quality graphics, reels, product creatives, lookbooks, and campaigns aligned with SITU’s modern & minimal brand aesthetic.

• Social Media Content:

   Plan, script, shoot, and edit short-form content (Reels, Shorts, Stories, Edits) that resonates with Gen Z + Millennial women.

• Trend Spotting:

   Stay up to date with the latest social media trends, viral formats, and content styles and adapt them for the brand.

• Video Editing:

   Strong expertise in editing apps (CapCut, VN, Premiere Pro, After Effects, Final Cut, etc.) and photo tools (Photoshop, Illustrator, Canva, Lightroom, etc.).

• Creative Strategy:

   Work with the marketing team to brainstorm campaign ideas, content calendars, and seasonal drops.

• Photography & Styling:

   Assist in shoots (studio + lifestyle), suggest styling ideas, capture behind-the-scenes, and create mood boards.

• Storytelling:

   Convert product features into 

  engaging narratives

   through content—problem/solution reels, styling tips, and lifestyle storytelling.

• Independent Execution:

   Own the process from 

  concept → shoot → edit → publish-ready content

  .

• Brand Growth:

   Experiment with new content formats that increase reach, engagement, and conversions.

Preferred Skills & Qualities

• Strong portfolio of 

  social media-first content

   (Instagram reels, YouTube Shorts style edits).
• Excellent sense of 

  aesthetics, typography, color, and layout.

• Knowledge of 

  fashion/retail trends

   and how to market them online.
• Ability to 

  ideate scripts, captions, and hooks

   for engaging short-form videos.
• Skilled in both 

  graphic design + video editing

  .
• Photography and basic cinematography skills (using DSLR/iPhone).
• Proactive, independent, and 

  hungry to experiment with new ideas

  .
• Understanding of 

  analytics

   (what content works, why it works, how to repeat it).
• Strong time management—can juggle multiple projects with tight deadlines.

Bonus Skills (Good to Have):

• Motion graphics/animation (After Effects).
• Experience in fashion branding & e-commerce creatives.
• Knowledge of Shopify content requirements.
• Copywriting for hooks, ads & captions.

What We Offer

• A 

  creative playground

   to experiment and build a fashion brand from scratch.
• Freedom to pitch and execute your ideas.
• Collaborative, growth-oriented environment.