Creative Director

The company, founded in 2020, is a digital platform in the spirituality and wellness sector, offering tailored apps to assist users with personal growth and well-being. Combining technology with traditional practices, it delivers engaging content and experiences for long-term user retention. The brand aims to cater to individuals seeking high-quality and authentic devotional products, blending traditional craftsmanship with modern convenience. As a Creative Director based in HSR Layout, Bangalore, with 5-10 years of experience, you will play a crucial role in leading and innovating creative strategies across performance and brand marketing. Your responsibilities include conceiving and implementing innovative concepts, guidelines, and strategies for brand campaigns, social media, and content initiatives. You will drive the creative direction across various touchpoints, ensuring consistency with the company's brand identity and spiritual ethos. Your role involves leading, inspiring, and managing a team of designers, copywriters, and content creators to deliver impactful work. You will facilitate brainstorming sessions to generate fresh ideas aligned with the audience and brand goals, as well as mentor and guide team members to nurture their professional growth and skill development. You will oversee the end-to-end execution of creative projects, from ideation to completion, ensuring high-quality output. This includes reviewing, refining, and approving creative materials such as advertisements, videos, social media posts, and app assets. Collaboration with marketing and product teams is essential to align creative strategies with business objectives. Monitoring the effectiveness of creative campaigns and initiatives is a critical aspect of the role. You will provide actionable insights and propose improvements for future projects based on performance analysis. The ideal candidate should have proven experience in a similar role within the brand or digital space, hands-on expertise in marketing, graphic design, brand storytelling, and the creative process. Proficiency in design tools like Adobe Photoshop, Illustrator, InDesign, and video editing software is required. A strong understanding of Indian spirituality, culture, and festivals is highly desirable, along with excellent leadership, organizational, and project management skills, as well as outstanding interpersonal and communication abilities to collaborate across teams.,