Creative Director - Content & Copy

About the Role

The Creative Director – Content & Copy is the driving force behind the agency’s verbal storytelling and content vision. This role blends big-idea conceptual thinking with sharp copycraft and leadership. You’ll lead teams to develop compelling brand narratives, campaign ideas, and content strategies that cut through the digital clutter — ensuring that every word, line, and story strengthens brand identity and connects with audiences.

Key Responsibilities

Creative & Strategic Leadership

• Lead the content and copy team in conceptualizing and executing powerful brand campaigns across digital platforms.
• Collaborate with art, strategy, and media teams to shape holistic creative ideas.
• Define the voice, tone, and language for brands across campaigns, content series, and platforms.
• Set and maintain the creative bar for all copy and content work across the agency.

Content & Copy Excellence

• Oversee development of campaign ideas, taglines, scripts, long-form content, social media copy, branded storytelling, and influencer content.
• Review and refine copy to ensure clarity, creativity, and strategic alignment.
• Push for innovative content formats and storytelling techniques tailored to platform behavior.

Team Management & Mentorship

• Lead, mentor, and inspire a team of copywriters, content strategists, and scriptwriters.
• Provide constructive feedback, creative direction, and skill-building guidance.
• Foster a collaborative, idea-first culture where bold creative thinking thrives.

Client & Brand Partnership

• Present creative ideas and narratives to clients with confidence and clarity.
• Collaborate with client teams to understand brand objectives, audience insights, and business goals.
• Act as the creative guardian of brands — ensuring consistency, quality, and innovation in every touchpoint.

Execution & Quality Control

• Oversee copy for campaigns from concept to delivery — including digital films, social media, websites, influencer collabs, and branded content.
• Ensure deadlines, budgets, and brand standards are met without compromising creative excellence.

Qualifications & Skills

• 8–12 years of experience in copywriting and creative roles, with at least 3+ years in a leadership position (agency experience preferred).
• Exceptional conceptual thinking and storytelling ability.
• Proven experience in developing integrated campaigns and digital-first content.
• Strong leadership, presentation, and communication skills (both English & Malayalam).
• Deep understanding of digital culture, social media behavior, and content trends.
• Ability to balance creative ambition with client objectives and deadlines.

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Work from home

Work Location: In person