Creative Director - Content & Copy

8 - 12 years

0 Lacs

Posted:1 week ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: As the Creative Director - Content & Copy, you will be the driving force behind the agency's verbal storytelling and content vision. Your role will involve blending big-idea conceptual thinking with sharp copycraft and leadership. Leading teams to develop compelling brand narratives, campaign ideas, and content strategies that resonate with audiences and strengthen brand identity will be a key aspect of your responsibilities. Key Responsibilities: - Lead the content and copy team in conceptualizing and executing powerful brand campaigns across digital platforms. - Collaborate with art, strategy, and media teams to shape holistic creative ideas. - Define the voice, tone, and language for brands across campaigns, content series, and platforms. - Set and maintain the creative bar for all copy and content work across the agency. - Oversee the development of campaign ideas, taglines, scripts, long-form content, social media copy, branded storytelling, and influencer content. - Review and refine copy to ensure clarity, creativity, and strategic alignment. - Push for innovative content formats and storytelling techniques tailored to platform behavior. - Lead, mentor, and inspire a team of copywriters, content strategists, and scriptwriters. - Provide constructive feedback, creative direction, and skill-building guidance. - Foster a collaborative, idea-first culture where bold creative thinking thrives. - Present creative ideas and narratives to clients with confidence and clarity. - Collaborate with client teams to understand brand objectives, audience insights, and business goals. - Act as the creative guardian of brands, ensuring consistency, quality, and innovation in every touchpoint. - Oversee copy for campaigns from concept to delivery, including digital films, social media, websites, influencer collabs, and branded content. - Ensure deadlines, budgets, and brand standards are met without compromising creative excellence. Qualifications & Skills: - 8-12 years of experience in copywriting and creative roles, with at least 3+ years in a leadership position (agency experience preferred). - Exceptional conceptual thinking and storytelling ability. - Proven experience in developing integrated campaigns and digital-first content. - Strong leadership, presentation, and communication skills (both English & Malayalam). - Deep understanding of digital culture, social media behavior, and content trends. - Ability to balance creative ambition with client objectives and deadlines. (Note: Benefits include cell phone reimbursement, and the position is full-time. Work location is in person.) (Note: No additional details of the company provided in the job description.),

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