Creative Design Director

Creative Lead

About Us:

thumbnail strategy function.

Responsibilities:

~ Create Distinctive Visual Identities for Shows

• Lead the development of show-level visual branding through thumbnails that reflect genre, emotion, and character.

• Design title styles and visual hierarchies that are memorable and scalable across personalized thumbnail variations.

~ Design for the US Market with Cultural Nuance

• Build thumbnail strategies rooted in US consumer behavior, visual trends, and genre-specific storytelling expectations.

• Ensure creative tone, emotion cues, and style are globally appealing but US-native in expression.

~ Lead with Creative and Craft Mastery

• Guide a team (internal & agency) in advanced image creation, manipulation, lighting, and compositing — with a focus on visual storytelling.

• Maintain high standards in typography and layout, particularly for mobile-first, scroll-stopping design.

~ Mentor and Scale a World-Class Creative Team

• Provide structured feedback, creative direction, and performance mentorship to in-house designers.

• Evaluate and onboard external partners with a strong portfolio in campaign art and storytelling visuals.

~ Build Identity Systems, Not Just Assets

• Go beyond one-off thumbnails to build scalable visual systems — SOPs, templates, genre kits, title treatments — that balance consistency with creative freedom.

• Collaborate across product, marketing, and content to ensure brand alignment and visual coherence across the funnel.

~ Drive Performance-Led Creativity

• Implement A/B testing, set benchmarks (CTR, engagement, scroll-stop %), and optimize thumbnail performance using both data and design instinct.

• Champion a creative experimentation culture where performance informs evolution without compromising originality.

~ Own End-to-End Campaign Thinking

• Bring agency-style campaign thinking to thumbnail design — from concept to execution to impact tracking.

• Manage project timelines, team/partner workflows, and delivery SLAs to ensure operational efficiency and creative impact.

Qualifications:

~ 7–12 years of experience in design strategy, art direction, or creative ops.

~ Strong command of visual storytelling, emotional design, and digital design principles

~ Proven experience setting up design systems, creative guidelines, and team processes

~ Strong understanding of user behavior, especially in content or entertainment apps

~ Prior experience with A/B testing, CTR optimization, and performance-based design

~ Exposure to thumbnail or content visuals on streaming/audio platforms

~ Deep understanding of genre-based audience expectations (e.g., thrillers vs romance)

~ Strong blend of creative flair + analytical thinking