Creative Data Analyst

Job Title: Creative and Data Analyst – Meta Ads

Location:

Company:

About Frido

At Frido, we’re on a mission to revolutionize comfort through innovative ergonomic solutions — from insoles and cushions to lifestyle wellness products. We are one of India’s fastest-growing D2C brands, with features in NDTV, Hindustan Times, and Times of India.

Creative and Data Analyst

Role Overview

data and creativity

Key Responsibilities

• Track and analyze

  Meta ad campaigns

  daily (Facebook & Instagram).
• Prepare insightful

  performance reports

  with key trends, learnings, and actionable recommendations.
• Evaluate

  creative asset performance

  (images, videos, copies) and suggest data-backed improvements.
• Use

  Meta Ads Manager

  to monitor audience behavior, conversions, and creative success.
• Build and maintain

  automated dashboards

  (Google Data Studio/Looker) to visualize campaign metrics in real time.
• Run

  A/B tests

  to assess creative effectiveness and share learnings with the content & growth teams.
• Collaborate with the

  creative team

  to optimize assets based on data.
• Identify patterns, bottlenecks, and new opportunities for

  improving ROAS

  and reducing CPC.

What We’re Looking For

• 2–4 years of experience analyzing Meta ad performance.
• Strong grasp of

  Meta Ads Manager

  tools and audience analytics.
• Ability to interpret

  creative performance metrics

  (CTR, CPC, ROAS, frequency, engagement).
• Advanced skills in

  Excel/Google Sheets

  and

  dashboarding tools

  (Google Data Studio, Looker).
• Strong communication skills to present data insights to creative and marketing teams.
• Detail-oriented with the ability to simplify complex data into

  clear visual stories

  .
• Passionate about digital marketing, data, and testing creative strategies.

Bonus Skills (Good to Have)

• Experience in a D2C or fast-paced startup environment.
• Familiarity with

  video vs. static creative testing

  and audience segmentation.
• Knowledge of

  Google Ads or other paid channels

  is a plus.

KPIs You'll Own

1. ROAS, CTR, and CPC improvements across Meta campaigns.
2. Timely and actionable creative performance reports.
3. Automated dashboard quality and accuracy.
4. Speed and impact of creative optimization.
5. Success rate of A/B tested creatives.
6. Alignment of data insights with creative team output.