Creative Copywriter & Strategist

About Us

Copywriter cum Creative Strategist

Key Responsibilities

• Plan & Conceptualize

  : Develop creative strategies and content angles for Meta ads, campaigns, and social media.

• Copywriting

  : Write compelling ad copies (headlines, CTAs, hooks, product descriptions, captions) that drive clicks, conversions, and engagement.

• Creative Direction

  : Work with designers and video editors to ensure creatives align with copy and strategy.

• Social Media Content

  : Ideate and script content for Instagram, Facebook, and other platforms to increase brand visibility.

• A/B Testing

  : Develop multiple copy variations and monitor performance with the marketing team to optimize results.

• Trend Spotting

  : Stay updated on consumer behavior, cultural trends, and platform updates to keep campaigns fresh and effective.

• Brand Building

  : Maintain consistency in brand voice across ads, social content, and other communication channels.

Requirements

• 2+ years of experience

  in copywriting or creative strategy, preferably in e-commerce/D2C or digital-first brands.
• Strong portfolio of

  ad copies and social media content

  that demonstrate creativity and performance impact.
• Understanding of performance marketing metrics (CTR, CPC, ROAS) and how copy impacts them.
• Excellent storytelling, ideation, and brainstorming skills.
• Ability to simplify complex ideas into clear, relatable messaging.
• Strong collaboration skills to work with designers, editors, and marketers.
• Bonus: Experience in writing scripts for short-form video ads (UGC/Reels/TikTok style).

What We Offer

• Creative ownership and the chance to directly influence growth.
• Exposure to high-performing D2C campaigns and creative experimentation.
• A dynamic and collaborative work environment.
• Competitive salary + performance-based incentives.