Creative Copywriter

Company Overview

SkinInspired is a Unilever Ventures-backed luxury Indian skincare brand redefining science-backed beauty. With a dermatologist-led approach, we craft premium formulations and sustainable packaging that deliver visible results and elevate skincare into an experience of trust, efficacy, and indulgence.

Job Summary

We're seeking a creative, detail-driven Copywriter who can blend storytelling with strategy. You'll translate complex skincare science into clear, compelling, and luxurious communication across digital platforms. From ad campaigns to product packaging, your words will build emotional connection and drive conversion.

Responsibilities

• Conceptualize and write high-conversion copy for website, ads, social media, influencer campaigns, product packaging, and brand films.
• Collaborate with the marketing, design, and content teams to maintain SkinInspired's brand voice intelligent, premium, and dermatologist-led.
• Develop persuasive taglines, hooks, and CTAs for campaigns and launches.
• Understand and articulate the science and benefits behind skincare actives and ingredients in an accessible way.
• Review and edit internal/external content to ensure brand consistency and grammatical precision.
• Support performance marketing and influencer teams with scripts, captions, and ad messaging tailored for engagement and conversions.

Qualifications

• Bachelor's degree in Communications, Marketing, English, or related field.
• 24 years of experience in copywriting (preferably in skincare, beauty, or luxury D2C brands).
• Strong command of English with a flair for creative and concise storytelling.
• Understanding of digital platforms, SEO, and social media dynamics.
• Ability to adapt tone and style across channels from luxury to conversational Gen-Z content.
• Familiarity with skincare terminology, formulations, and dermatologist-driven narratives is a plus.