Creative Content Writer cum Copywriter

About Carry My Pet:

Carry My Pet is India’s leading pet relocation and travel brand, helping furry friends fly high and families stay together across borders and cities. We operate with compassion, care, and a little bit of canine craziness. From Instagram able tails to heart-warming airport reunions, every journey is a story. And that’s where you come in.

Role Overview:

We're looking for a content wizard who can wear two hats – Creative Copywriting cum content writing. You will write, edit and publish engaging posts for various social network and will be the voice of Carry My Pet across digital channels, blending warmth with wit. If you can write an emotional Instagram caption, a compelling blog, and a high-converting Google Ad, you’re our person. You will collaborate with the marketing team to develop content that enhances brand awareness, drives engagement, and supports our business objectives.

Responsibilities

• Write clear, persuasive, and original content for websites, blogs, social media, and advertising campaigns.
• Conduct thorough research to understand industry trends, target audiences, and competitive landscape.
• Manage all social media handles and profiles for the group companies.
• Collaborate with marketing team members to develop content strategies and campaigns.
• Revise, edit, and proofread content to ensure flawless delivery.
• Adapt tone and style to suit different types of media and varying client requirements.
• Optimize content for search engines (SEO) and ensure all content meets SEO best practices.
• Stay up-to-date with industry trends and adjust content strategies as needed to remain competitive.

Content Writing

• Write SEO-optimized blogs around pet relocation, international pet travel, pet care, airline policies, etc.
• Develop long-form content such as relocation guides, checklists, FAQs, and e-books.
• Assist in writing internal knowledge base and customer support templates.
• Build storytelling-driven articles for brand building and PR collaborations.

Copywriting

• Create scroll-stopping ad copies for Google, Meta, and YouTube Ads.
• Write compelling social media captions that drive engagement and clicks.
• Assist in email marketing (subject lines, body copy, CTAs).
• Ideate and script content for reels, pet travel testimonials, influencer collabs, etc.

Social Media Content Strategy & Collaboration

• Write, edit and publish engaging posts for various social networks, including Facebook, Twitter and Instagram and more.
• Brainstorm with the marketing team on campaigns, content calendars, and key brand moments.
• Conduct competitive and keyword research to spot content opportunities.
• Collaborate with designers and videographers to align words with visuals.
• Help refine brand voice and ensure content consistency across channels.

Must-Have Skills:

• Strong command over English with a knack for storytelling.
• Working knowledge of SEO content strategy.
• Good sense of humor, empathy, and understanding of modern internet culture (Gen Z & Millennial tone).
• Ability to adapt tone for different formats : Brand Campaigns, blogs, ads, reels, emails, captions, etc.
• Basic understanding of pet ownership/pet travel industry is a huge plus.

Preferred Qualifications:

• Experience in content writing cum creative copywriting and social media handling is desired.
• Prior experience in pet, travel, or lifestyle brands is preferred.
• Bachelor’s degree in communications, Marketing, Journalism, English, or related fields is preferred.

Perks:

• Be part of a fast-growing start-up making pawsitive impact.
• We provide creative freedom, and your ideas will get heard (and executed).
• Cute office pets. 🐶🐱