Creative Agency Professional

0 - 3 years

2 - 5 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Overview:

One of India s largest AI-powered platform for womens career growth is looking for a creative agency to conceptualise and execute a hero brand film. The objective is to strengthen awareness, build emotional connection, and positions them as India s leading platform for women s career growth and earning potential.

Campaign Goals:

  1. Build Awareness: Drive national visibility for them as India s largest career platform to unlock women s work-life aspirations
  2. Drive Connection: Create a powerful, relatable narrative that inspires women to take charge of their earning and growth potential
  3. Encourage Action: Motivate women to sign up on HerKey s to explore sessions, opportunities, and community
  4. Strengthen Brand Identity: Establish a distinct and memorable creative identity that aligns with HerKey s tone and purpose

Scope of Work:

1. Strategy Positioning

  • Develop a strong brand narrative that articulates the brands mission and impact
  • Identify key audience segments (career restarters, professionals seeking growth, freelancers, leaders)
  • Craft the campaign strategy and positioning line that can scale across media and formats

2. Creative Concept Campaign Development

  • Develop the campaign s central idea and creative platform, including key messaging, tone, and storytelling approach.
  • Create the main campaign film (digital-first, adaptable to TV if required) and supporting short-form content for social, digital, and partner platforms
  • Develop campaign copy, key visuals, and adaptations across media

3. Campaign Rollout

  • Work with the brands internal teams to plan campaign phases (launch, engagement, sustain)
  • Ensure creative consistency across all assets and channels
  • Provide performance tracking and post-campaign evaluation

Key Messaging Pillars:

  1. Earning Potential How they help women unlock, grow, and own their financial and professional journeys
  2. Personalised Growth A career path that adapts to her goals, skills, and life stage
  3. Community and Connection A space built for women, by women, where learning and opportunity come together

Tone and Creative Direction:

The campaign must feel:

  • Aspirational yet authentic grounded in real stories and ambitions
  • Bold and modern confident in voice, fresh in visual identity
  • Inclusive and relatable reflecting women from diverse roles, regions, and stages.
  • Emotionally resonant inspires belief, ownership, and pride.

Deliverables:

  • Brand campaign strategy and positioning line
  • Main campaign film (30 sec)
  • 3-5 short digital edits and adaptations (Reels, YouTube Shorts, etc. )
  • Key visuals and copy for digital, print, and OOH (if required)
  • Campaign toolkit and creative playbook for internal and partner use
  • Campaign performance and impact report

KPIs / Success Metrics:

  • Increase in brand awareness and recall
  • Growth in traffic and sign-ups during campaign period
  • Increase in platform engagement (sessions and community participation)
  • Earned media and social amplification
  • Qualitative brand sentiment uplift

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