CPL Executive

Company Description

DigiNature is a cutting-edge digital advertising agency that helps businesses thrive in the online landscape. Our team of experts specializes in paid social media advertising, search engine marketing, email marketing and automation, influencer marketing and partnerships, programmatic display advertising, and data analytics and performance optimization. Leveraging the latest technology and industry trends, we deliver targeted, data-driven campaigns that drive real results. We're passionate about helping our clients succeed in the digital world and achieve their marketing goals.

Role Description

This is a full-time on-site role for a CPL Executive at DigiNature, located in Gurugram. The CPL Executive will be responsible for managing cost-per-lead campaigns, optimizing lead generation strategies, analyzing campaign performance, and collaborating with the marketing team to ensure effective campaign execution. The role involves regular interaction with clients, monitoring and reporting on campaign metrics, and making data-driven recommendations to improve campaign results.

Qualifications

• Experience in managing cost-per-lead (CPL) campaigns and optimizing lead generation strategies
• Strong analytical skills and proficiency in data analysis and performance optimization
• Knowledge of paid social media advertising, search engine marketing, and programmatic display advertising
• Excellent written and verbal communication skills
• Ability to work collaboratively with cross-functional teams and manage client relationships
• Proficiency in marketing automation tools and CRM systems is a plus
• Detail-oriented with strong organizational skills
• Bachelor's degree in Marketing, Advertising, Business, or a related field