Job
Description
Skill required: Marketing Operations - Creative Design Designation: Copywriting Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Senior Copywriter What are we looking for? Candidate with at least 11-14 years of hands-on experience on static and animated content creation Graduate, Post Graduate or Graduate in Fine Arts Basic knowledge of SEO principles, including keyword research and optimization. Knowledge of digital ad platforms like Google Ads, Meta Ads, or LinkedIn Ads. Familiarity with social media analytics tools to gauge campaign performance. Roles and Responsibilities: Creative Writing: o Craft clear, persuasive, and engaging copy for various mediums, including websites, social media, email campaigns, advertisements, brochures, and more. o Develop original ideas and concepts aligned with project briefs, brand tone, and target audiences. Conceptualization: o Collaborate with creative directors, designers, and marketing teams to develop compelling campaign ideas and storytelling approaches. o Create detailed storyboards and content outlines to visualize concepts and present ideas to stakeholders. Content Adaptation: o Adapt content for different platforms and formats, ensuring consistency and effectiveness across channels. o Localize or tailor messaging for regional or demographic-specific campaigns. Editing and Proofreading: o Review, refine, and proofread copy to meet quality standards and ensure error-free deliverables. o Maintain a meticulous eye for detail to uphold brand integrity in all communications. Project Collaboration: o Work closely with clients to understand project objectives, tone, and messaging requirements. o Communicate with stakeholders via calls, chat, or email to align on expectations and deliverables. Performance Optimization: o Conduct research to stay updated on industry trends, competitors, and audience preferences. o Integrate feedback from clients or stakeholders to improve and iterate on content. Time and Project Management: o Manage multiple projects simultaneously, ensuring timely delivery of high-quality work. o Stay flexible and efficient in fast-paced, deadline-driven environments. Compliance and Standards: o Ensure all copy adheres to brand guidelines, legal requirements, and compliance standards. o Maintain documentation of content workflows, approvals, and project histories. Any Graduation Show more Show less
