Copywriter

Job Overview

Copywriter

Key Responsibilities

• Write clear, engaging, and brand-aligned copy for social media platforms such as Instagram, Facebook, LinkedIn
• Develop compelling captions, taglines, and content ideas for campaigns, reels, stories, and posts.
• Adapt tone and style to match different industries and brand identities.
• Collaborate with designers, strategists, and account managers to produce impactful creative content.
• Conduct research to understand client industries, competitors, and target audiences.
• Optimize copy for audience engagement, reach, and conversions.
• Maintain content consistency while meeting deadlines in a high-volume work environment.
• Stay updated with social media trends, pop culture references, and emerging content formats.

Key Qualifications

• Education:

  Bachelor’s degree in Marketing, Communications, Journalism, or a related field (preferred).

• Experience:

  1.5–2 years of professional experience in copywriting, preferably in a marketing or advertising agency setting.
• Strong understanding of social media platforms and their content dynamics.
• Excellent command of English with impeccable grammar and attention to detail.
• Proven ability to write in multiple tones and styles, tailored to different audiences.
• Creative mindset with the ability to ideate and execute fresh content concepts.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Familiarity with SEO principles and social media algorithms is a plus.

Preferred Background

• Prior experience working with brands from varied industries.
• Marketing or communications background to better understand strategic content creation.
• A portfolio showcasing diverse social media copywriting work.