Conversion Rate Optimization (CRO) Specialist

As a Conversion Rate Optimization (CRO) Specialist with over 3 years of experience, you will be based in Bangalore (Indiranagar) and work in a hybrid setting with shift timings from 5:00 PM to 02:00 AM. In today's competitive digital landscape, it is crucial to maximize every interaction to gain an edge in conversion, brand trust, and loyalty. Your role will involve uncovering friction points, interpreting behavioral data, and driving improvements across the full user journey by working at the intersection of UX, analytics, and experimentation. You will be part of the Brand Experience group, contributing to the Experience Design Team that collaborates closely with Social, Creator, UX/UI, and Activation teams to create engaging and consistent user journeys. Your responsibilities will include analyzing user behavior using tools such as Google Analytics 4 (GA4) and Microsoft Clarity, designing and managing A/B/n and multivariate tests, setting up tags and events through Google Tag Manager (GTM), identifying friction points, translating data into actionable insights, and continuously monitoring site performance, user engagement, and conversion KPIs. To excel in this role, you should have at least 3 years of experience in CRO, digital analytics, UX, or a related optimization role. Familiarity with tools like GA4, GTM, Microsoft Clarity, Hotjar, and VWO is essential. You should possess an understanding of user flows, funnel optimization, and digital behavior analysis, as well as the ability to collaborate effectively across design, development, and marketing teams. Additionally, having experience running tests for e-commerce, lead gen, or SaaS websites, familiarity with accessibility and web performance best practices, exposure to user research tools, basic knowledge of HTML/CSS/JS, and some experience with Figma or similar UI tools would be advantageous. At Assembly, we value equal opportunities and social & environmental responsibility. We encourage employees to actively participate in sustainability efforts, promote environmentally friendly practices within the workplace, collaborate with community organizations, and engage in volunteer activities that benefit the community. Employees are also encouraged to make suggestions for improving social and environmental performance, demonstrating commitment to sustainability and inclusivity through their actions and behaviors.,