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Conversion Rate Optimization (CRO) Specialist

Conversion Rate Optimization (CRO) Specialist

Krish Technolabs

7 - 12 years

1 - 4 Lacs

ahmedabad

Posted:1 day ago| Platform:

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Skills Required

cro google analytics testing tools analytical html microsoft open source adobe marketing strategy performance improvement

Work Mode

Work from Office

Job Type

Full Time

Job Description

An analytical and creative CRO Specialist who owns the experimentation and optimization roadmap for our digital native clients. He/She will be responsible for identifying funnel inefficiencies, crafting hypotheses, designing and executing A/B and multivariate tests, analyzing outcomes, and driving actionable insights that improve conversion rates, user experience, and revenue performance.
This role bridges data analytics, UX insights, and marketing strategy perfect for someone who thrives on experimentation and measurable impact.

What You ll Be Doing

Own and manage the CRO experimentation roadmap across client websites to consistently improve conversion rates.
Analyze user journeys, checkout funnels, and behavioral data to identify drop-offs and performance bottlenecks.
Use tools like GA4, Hotjar, and Microsoft Clarity to uncover user insights and friction points.
Build hypotheses backed by data and design A/B and multivariate tests using industry tools (VWO, Optimizely, Convert.com, or AB Tasty).
Collaborate with UX/UI designers, developers, and marketing teams to implement test ideas and post-test improvements.
Track, analyze, and report performance metrics such as CVR, AOV, bounce rate, and funnel progression.
Document learnings, build a testing backlog, and contribute to best practices in CRO across the organization.
Stay updated on CRO trends, psychological triggers, and emerging tools that enhance online experiences.

What We d Love To See

7+ years of proven experience in Conversion Rate Optimization, experimentation, or website performance improvement, ideally in an eCommerce or digital agency setup.
Strong analytical mindset with knowledge of statistical testing methods, sample size calculation, and significance analysis.
Hands-on experience with:
A/B & Multivariate Testing Tools: VWO, Optimizely, Convert.com, or AB Tasty
Analytics: Google Analytics 4 (GA4), Google Tag Manager (GTM)
Behavior Analysis: Hotjar, Crazy Egg, Microsoft Clarity, FullStory
Reporting: Google Data Studio, Looker Studio, or Power BI
Deep understanding of eCommerce KPIs Conversion Rate, AOV, RPV, CLTV, and funnel metrics.
Strong grasp of UX principles and persuasive design to identify usability and friction points.
Excellent communication and presentation skills to translate insights into clear recommendations.
Basic technical awareness of HTML/CSS and website tagging will be a plus.
A mindset that s data-driven, detail-oriented, and curious with a passion for measurable improvement.

It d Be Great If You Had

Certifications in Google Analytics, VWO, or Optimizely.
Experience with personalization tools like Dynamic Yield, Nosto, or Segment.
Familiarity with CRO plug-ins for Shopify, Magento, or Adobe Commerce.
Interest in UX writing, neuromarketing, or behavioral psychology.

What You Can Expect

Opportunity to work with a diverse and well-experienced team.
To be part of the team who creates phenomenal growth stories for worlds renowned brands.
Professional Growth Roadmap.
Real-time mentorship and guidance from the leaders.
A workplace that invests in your career, cares for you and is fun & engaging.
You can be yourself and do amazing work.

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Conversion Rate Optimization (CRO) Specialist