Conversion Rate Optimization (CRO) Specialist

Location

Fully Remote

About KodeKloud

KodeKloud is a fast-growing EdTech SaaS company dedicated to transforming the way businesses and individuals upskill in DevOps, Cloud Computing, and AI through hands-on, practical learning experiences.

Trusted by over 1 million users worldwide and ranked #4 on the Straits Times List of Fastest Growing Companies in 2024, KodeKloud champions a remote-first workforce, allowing team members to work from anywhere, be it cozy cafes, sunny beaches, mountain retreats, or vibrant cities. We are passionate about creating a culture of learning, collaboration, and growth.

Role Overview

We are seeking a CRO Specialist to take ownership of our website, mobile app, and digital funnel optimization. You'll design and refine user journeys, run large-scale data-driven experiments, analyze user behavior, and collaborate with designers, web developers, and marketers to turn insights into measurable conversion lifts.

With a universe of 1 million unique monthly visitors, you'll be responsible for increasing the percentage of website and app users who take desired actions - such as sign-ups, purchases, and other key conversions - by running statistically significant experiments and implementing improvements across the entire user journey.

If you're passionate about removing friction from digital experiences, maximizing conversions, and driving revenue and growth through experimentation, we want you on our team.

Key Responsibilities

• Analyze website and landing page performance, user journeys, and conversion funnels to identify opportunities for improvement.
• Conduct A/B and multivariate testing on page elements such as headlines, CTAs, form fields, and layouts to improve conversion rates.
• Use web analytics tools to monitor user behaviors and interpret data patterns.
• Collaborate with UX/UI, content, and performance marketing teams to optimize the entire digital user experience for conversion.
• Develop and execute targeted conversion optimization strategies across website, mobile, and digital campaigns.
• Manage and improve lead generation forms, checkout processes, and other critical conversion points.
• Generate regular reports on key KPIs, experiment results, and actionable insights for ongoing optimization.

Who You Are

• 5-7 years of experience and a proven track record in CRO, A/B testing, analytics, and digital marketing in B2C or e-commerce companies.
• Proficiency with analytical and experimentation tools (Google Analytics, Optimizely, VWO, Hotjar, etc.).
• Strong understanding of UX principles, user psychology, and the customer journey in B2C context.
• Excellent communication, presentation, and collaboration skills for working cross-functionally.
• Advanced certifications in CRO or related tools are a plus.
• Attention to detail, creativity, and a results-driven mindset.

Why Join KodeKloud

• 100% remote culture work from anywhere, anytime.
• Be part of a mission-driven company helping millions upskill in tech.
• Opportunity to shape the voice of a fast-growing global brand.
• Collaborative, fast-paced, and creative work environment.