Content Writer

Job Type: Full-time, Permanent

Location: E-44/10, Pocket D, Okhla Phase II, area, New Delhi, Delhi 110020

Salary - 20k-30k per month

wellness and fitness

wellness, fitness, beauty, or personal care industry

Key Responsibilities:

• Content Development:

  Write clear, engaging, and original content for websites, blogs, articles, product descriptions, social media posts, and marketing materials for both Sheopal's and GirlyVeda.

• SEO Optimization:

  Research and implement SEO best practices to improve search rankings and drive organic traffic.

• Brand Consistency:

  Maintain distinct and consistent brand voices for Sheopal's (wellness & fitness) and GirlyVeda (girl-related and personal care products).

• Product Descriptions:

  Craft persuasive, informative product descriptions that highlight key benefits and connect with the target audience.

• Content Strategy:

  Collaborate with the marketing team to plan and execute monthly content calendars for both brands.

• Research:

  Conduct industry research on wellness, fitness, beauty, and personal care trends to generate fresh and relevant content ideas.

• Editing & Proofreading:

  Review and edit content to ensure grammatical accuracy, clarity, and alignment with brand tone.

• Analytics:

  Monitor content performance and optimize based on engagement and conversion metrics.

Requirements:

• Bachelor's degree

  in English, Journalism, Mass Communication, Marketing, or a related field.
• 24 years of experience as a

  Content Writer

  , preferably in the

  wellness, fitness, beauty, or personal care

  industries.

• Familiarity with SEO tools

  and keyword research (e.g., Google Keyword Planner, SEMrush, Ahrefs).
• Excellent

  writing, editing, and proofreading

  skills with strong attention to detail.
• Ability to create content that aligns with audience interests and brand objectives.
• Proficiency in

  Microsoft Office

  ,

  Google Workspace

  , and

  CMS platforms

  (like WordPress).
• Strong time management skills and the ability to meet deadlines.
• A creative mindset with the ability to generate innovative ideas for content and campaigns.

Preferred Skills:

• Basic knowledge of

  HTML/CSS

  for formatting web content.
• Experience with

  Google Analytics

  or other tools for tracking content performance.
• Understanding of

  eCommerce content strategy

  and conversion-focused writing.

Job Type:

Location:

Benefits:

• Paid Leave
• Provident Fund
• Collaborative and growth-oriented work environment