Content Writer

Key Responsibilities:

• Develop original, high-quality content for blogs, social media, website pages, newsletters, campaigns, and other marketing collateral.
• Collaborate with the marketing and technical teams to align content with visual creatives and brand messaging.
• Create and adapt content strategies for different audiences and platforms, from witty social media posts to professional product write-ups and creative in-apps, emails, etc.
• Conduct thorough research on industry-related topics to ensure factual accuracy and relevance in content.
• Brainstorm creative campaign ideas and contribute to branding initiatives, taglines, and product storytelling.
• Edit and proofread content for clarity, grammar, consistency, tone of voice, and brand alignment.
• Incorporate SEO best practices to improve content visibility and organic reach where applicable.
• Stay updated on industry trends, sports culture, and audience preferences to keep the brand voice fresh and relevant.
• Work under tight deadlines and manage multiple projects while maintaining quality and originality.
• Contribute to content performance tracking by working with analytics teams to refine future strategies.

Requirements:

• Bachelor’s degree in English, Journalism, Communications, Marketing, or related field.
• 2+ years of proven experience in content writing, preferably in a digital-first or consumer brand.
• Exceptional writing, editing, and storytelling skills.
• Strong understanding of brand tone, audience psychology, and content trends.
• Familiarity with SEO tools, CMS platforms (e.g., WordPress), and social media channels.
• Ability to work both independently and collaboratively in a fast-paced environment.
• A creative mindset with a keen eye for detail and originality.

Bonus Points To Consider:

• Have experience writing for fantasy sports, card games, and entertainment brands.
• Can write in multiple tones - humorous, informative, emotional, or regional.
• Have a portfolio showcasing a diverse range of content formats and campaigns.