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For Employers

Content Writer

Klay Preschool And Daycare

5 - 10 years

1 - 2 Lacs

bengaluru

Posted:3 weeks ago| Platform:

Apply

Skills Required

interpersonal skills media management google analytics social media analytical strategic planning management subject matter expertise analytics brand building

Work Mode

Work from Office

Job Type

Full Time

Job Description

Required Skills & Qualifications

Minimum

5 years of hands-on experience

in social media management for consumer brands.

Strong storytelling, copywriting and conceptuali ion skills.

Proficiency with tools like Meta Business Suite, Hootsuite, Sprout Social, Google Analytics, and Canva/Figma tools.

Deep understanding of platform algorithms and content best practices.

Team player with excellent communication and collaboration skills.

Ability to work in a fast-paced, deadline-driven environment.

Strong analytical mindset with experience in data-driven ision-making.

Key Responsibilities

Strategy & Planning

Develop and execute social media strategies aligned with brand goals, campaigns, and business objectives.

Plan, execute, and manage the social media calendar based on thly themes, special days, and celebrations, ensuring consistent and timely delivery of content.

Identify audience segments, trends and opportunities to grow organic reach.

Content Creation & Management

Conceptualise mb-stopping, platform-specific content (static, video, reels, stories, long-form, blogs).

Collaborate with designers, writers, and video teams to bring ideas to life.

Oversee daily posting, community interactions and real-time engagement.

Brand Building & Community Management

Build a strong, consistent, and relatable brand voice across all social platforms.

itor conver ions, respond to queries, and manage online reputation in line with brand guidelines.

Engage with relevant communities, partners, influencers, and online groups.

Influencer pool management

Analytics & Performance Tracking

Track KPIs such as engagement, reach, follower growth, clicks, sentiment and conversions.

Analyse performance data to optimise content and campaign effectiveness.

Campaign & Collaboration Management

Lead end-to-end social media campaigns from concept to execution.

Manage collaborations with influencers, creators, and brand partners.

Platform Expertise & In ation

Stay up on algorithm changes, trending formats, new features, and best practices.

Experiment with new ideas, formats and content types to keep the brand ahead of the curve.

Social Media Governance

Ensure brand consistency and adherence to guidelines across platforms.

Manage social media crisis situations with sensitivity and timely response.

Required Skills

Positive attitude Collaboration Communication Skills Takes initiatives to resolve Subject Matter Expertise Interpersonal Skills Adaptability Communication Receives mentoring and coaching Receives Feedback

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Content Writer