Content Writer

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About DROPZ

DROPZ is India's first true limited-edition platform, a culture-forward destination where every product drop is rare, intentional, and never restocked. We aren't just building a brand; we're building a platform that curates stories through exclusive in-house drops, creator collaborations, and collectible releases across fashion, lifestyle, and beyond. Every drop is a moment, but the platform is the big picture and our brand must ignite cultural hype.

We’re looking for a Content Writer to craft DROPZ’s voice, someone who can weave bold, resonant stories that turn drops into cultural moments and connect with our audience on a deep level.

What You’ll Do

• Shape the Brand Voice: Define and refine DROPZ’s tone across platforms from decks to social captions.
• Tell Stories That Stick: Write compelling narratives for the platform, drops, and collaborations that build hype and meaning.
• Own Key Messaging: Create copy for campaign decks (creator, investor, brand), website content, and email/DM communication.
• Short-Form & Social Copy: Craft engaging Instagram captions, CTAs, and drop announcements.
• Support Visual Content: Write scripts for videos, teasers, and motion graphics alongside the creative team.
• Strategic Copywriting: Develop on-brand, conversion-driven content for ads and campaigns.
• Stay Trend-Aware: Keep DROPZ’s voice bold and relevant by staying in tune with digital and cultural trends.

Who You Are

• A storyteller who uses words to spark curiosity, emotion, and action.
• Skilled at building brand identity through narrative, not just copy.
• Versatile - you can switch from edgy social posts to polished decks seamlessly.
• Purposeful - every line you write has intent and rhythm.
• Collaborative, thriving alongside designers and creatives to craft full experiences.
• Passionate about culture, fashion, and lifestyle, with a portfolio that shows it.
• Experienced in content writing through internships, college projects, or freelance gigs, and ready to scale your skills with a high-growth brand.

What We Offer

• A platform to shape how DROPZ is seen, felt, and remembered.
• Creative freedom to experiment and a structure to grow your skills.
• A role in a bold, culture-first startup with high stakes and higher potential.