Content Writer

Location:

Type:

Experience Required: 0 - 3 Years

Position Summary

As a Content Writer at Astroyogi, you will be responsible for creating high-quality written content that resonates with our target audience. You will write blogs, articles, and other forms of content that align with our brand’s voice and goals. This role involves a mix of short-form and long-form writing for digital platforms, helping us establish our thought leadership in the astrology and wellness space.

Key Responsibilities

• Blog & Article Writing:

-Research and write engaging, informative, and SEO-optimized blog posts and articles on topics related to astrology, wellness, self-growth, and personal development.

-Produce well-structured, readable content for a variety of audiences, balancing both educational and conversational tones.

-Stay updated with trends in the wellness and astrology industries to create relevant and timely content.

• Long-Form Content Creation:

-Write long-form content, including in-depth articles, guides, and eBooks that provide value and establish Astroyogi as an authority in the astrology and wellness space.

-Break down complex ideas and concepts into easy-to-understand, engaging, and informative content.

• Short-Form Content Creation:

-Write catchy and persuasive short-form content for social media platforms, advertisements, email newsletters, and landing pages.

-Craft engaging copy that captures attention and encourages action within a limited character space.

• SEO Content Writing:

-Conduct keyword research to optimize content for SEO and ensure higher visibility on search engines.

-Implement SEO best practices in all content, including proper use of keywords, meta descriptions, and internal/external links.

• Content Editing & Proofreading:

-Edit and proofread content to ensure high-quality, error-free writing that adheres to Astroyogi’s brand voice and style guidelines.

-Ensure content consistency and maintain a high standard for grammer, punctuation and tone.

• Collaboration with Teams:

-Work closely with the marketing, design, and product teams to align content with campaign objectives and ensure consistency across all platforms.

-Gather feedback from stakeholders and make necessary adjustments to content as required.

• Audience Research:

-Understand the target audience’s preferences and pain points to create relevant and engaging content.

-Use analytics and performance metrics to track content performance and optimize for better engagement and reach.

Skills and Qualifications:

• Experience: Minimum of 2 years of experience as a content writer, preferably with experience in the wellness, astrology, or consumer tech industries.
• Writing Skills: Excellent writing, editing, and proofreading skills with a strong command of grammar, style, and tone.
• Content Types: Experience in writing both short-form and long-form content, including blogs, articles, web copy, social media posts, and email campaigns.
• SEO Knowledge: Understanding of SEO principles, keyword research tools (e.g., Google Keyword Planner, SEMrush), and how to optimize content for search engines.
• Research Skills: Strong ability to conduct research and transform complex ideas into clear, engaging, and accessible content.
• Creativity: Ability to generate new and fresh ideas for blog posts, articles, and campaigns that align with Astroyogi’s brand and voice.
• Time Management: Ability to manage multiple content pieces at once and meet deadlines in a fast-paced environment.
• Adaptability: Willingness to learn, grow, and adapt content strategies based on feedback and industry trends.
• Tech-Savvy: Comfortable with content management systems (CMS) and basic understanding of analytics tools like Google Analytics.

Desirable Skills:

• Experience with writing for social media, email marketing, and paid campaigns.
• Familiarity with tools like Grammarly, Yoast, and other content creation and optimization platforms.
• Interest in astrology, wellness, and personal well being.