ROLE: Content Writer
RESPONSIBILITIES/ACTIVITIES:
- Create and publish engaging and original content (product descriptions, brochures, mailers, video scripts, voiceover scripts, social media post captions, proposals, ad messaging, website content, and presentations, etc.)
- Ensure that the content reflects the brand tone, style and message of our firm.
- Incorporate best practices for content development.
- Help manage the collection and maintenance of content on the firm’s content management platforms.
- Organise, and preserve all content written and produced on cloud platforms.
- Optimise content according to SEO’s best practices.
- Ensure legal compliance with respect to copyright and data protection.
KRA’s:
- Researching - Staying updated with the industry trends and trending topics as a result of thorough online and offline research.
- Writing - Consistency in delivering authentic as well as factually correct information to increase the organic traffic. This is to be done through long form content like blogs, travelogues, and short form like guest posts, FAQs, Forums, etc., along with package itineraries, social media copies, hotel descriptions, video content, and more.
- Refurbishing - Ensuring a 1000% compliance, consistency and control in content along with identifying any kind of inconsistency in the existing content and making the required changes as per the SEO team's instructions on the CMS.
- Editing - Working closely with the internal teams and Proofreading (adding/removing/changing), and making sure that the outsourced content aligns to our editorial standards, and complies to our brand guidelines.
QUALIFICATION:
- Bachelor’s degree in English, Journalism, Communications, or any other related degree.
- 1 to 2 years of prior blogging, or content writing experience is a must.
- At least 6 months to 1 year of writing experience should be in the travel and tourism industry.
SKILLS & COMPETENCIES:
- Excellent written communication skills
- Excellent content researcher
- Ability to work quickly with attention to detail and deadlines
- Ability to write efficient copy combining creativity and flair with business objectives
- Excellent overall writing skills in several different styles/tones
- Impeccable spelling and grammar
- Great organisational, and learning skills
- High comprehension of software like Microsoft Office, and Google Suite
- Familiarity with keyword placement and other best SEO practices
- An understanding of formatting articles on the web
- Knowledge of Google Analytics will be an added advantage (optional)
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹30,000.00 per month
Schedule:
- Day shift
- Monday to Friday
- Morning shift
Work Location: In person
