Content Strategy

We are seeking a highly motivated and experienced Content Design on Assistant Manager level to join our growing team. This onsite role will be pivotal in developing engaging and effective edutainment content for our users – young Indians spread evenly across India. The ideal candidate

possesses a strong understanding of short format video market, excellent content creation skills, and the ability to leverage AI tools to enhance the video experience. The candidate will orchestrate a set of content creators who work on our in-house AI supported tools to generate video content.

Responsibilities

Content creation & curation

• Develop short video edutainment content on finance, part-time earning, wellbeing etc.

• Conduct thorough research and analysis of user preference and demand.

• Adapt and refine existing content based on user feedback and performance data.

Instructional design & AI integration

• Apply instructional design principles to create engaging and effective learning experiences.

• Utilize AI tools for content generation, question creation, personalized learning paths, and other relevant applications.

• Design interactive learning activities, simulations, and assessments.

Course development & management

• Manage the team of content creators and own end-to-end video development process, from concept to final delivery.

• Ensure timely completion of projects and adherence to quality standards.

• Maintain organized documentation of course content and design decisions.

Market Research & Analysis

• Stay up-to-date with the latest trends and changes in the video/content streaming market globally and in india.

• Analyze competitor offerings and identify opportunities for differentiation.

• Gather feedback from users and stakeholders to continuously improve content and delivery.

What are we looking for in you?

 Bachelors or Masters degree in a relevant field (e.g., mass media, content creation, filmography, video editing).

 3-6 years of experience in content creation, specifically in video edutainment space.

 Excellent written and verbal communication skills in English and Hindi

 Proficiency in using AI tools for content creation and learning design

 Familiarity with LMS and other e-learning platforms

 Strong project management skills