Key Responsibilities Digital Content Strategy: Develop and execute a content strategy that drives viral engagement, community growth, and platform monetization. Team Leadership: Build and lead a high-performance media team including content creators, video editors, and community managers. Platform Ownership: Own and optimize YConnect's presence across Instagram, YouTube, LinkedIn, and other emerging platforms. Community Building: Drive initiatives to grow an active, loyal, and engaged digital community with a strong sense of belonging. Content Innovation: Spearhead innovative content formatsReels, YouTube Shorts, podcasts, and live events that resonate with Gen Z and Millennials. Data-Driven Decisions: Leverage analytics and performance metrics to refine content strategies and drive maximum reach. Monetization Strategies: Identify and execute revenue opportunities through branded content, sponsorships, and platform monetization. Collaborations & Partnerships: Build strategic relationships with influencers, creators, and brands to expand content reach. Brand Alignment: Ensure all content reflects YConnect's mission and values while engaging with youth-centric trends. Requirements 8 years+ experience in digital media, content strategy, or youth-centric platforms. Proven track record in building and scaling digital communities. Expertise in managing multi-platform digital content strategies. Strong understanding of video production, social media algorithms, and content marketing. Experience with content monetization and partnership-driven growth.
Work with top clients across verticals, playing a key role in growing the business. Proactively develop strategic, creative campaign ideas to pitch for new business and retain existing clients. Focus on prospecting and lead generation within all possible business sectors, utilizing your industry knowledge and network. Devise go-to-market strategies and customized brand engagement plans aligned with client objectives. Conduct in-depth market research to understand current trends, competitor analysis, and client needs. Develop compelling presentations showcasing our offline marketing expertise and its effectiveness for brands. Negotiate contracts and close deals with potential clients, demonstrating a strong understanding of their marketing objectives and budget constraints. Build strong, long-term relationships with key decision-makers across industries. Achieve and exceed assigned sales targets and quotas. Operate in an environment where knowledge of BTL, brand activation, branding campaigns, new-age media, and digital-tech integration is highly valued. Collaborate with planners, city leaders and partners across India to drive sales and learn marketing intricacies.