Content Strategy Lead

Client: D2C Skincare

About the Role:

We are seeking a dynamic and experienced Content Strategy Lead to join our team in Mumbai, Maharashtra, India. This is a new role created to establish a clear tone of voice and messaging framework for our brand. The ideal candidate will build scalable content systems and drive storytelling across various channels, ensuring a cohesive and seamless brand experience.

Key Responsibilities:

• Build and own the brand’s content strategy from the ground up.
• Lead copywriting and messaging efforts across all touchpoints to drive brand love and conversions.
• Drive cross-channel content alignment and execution to ensure cohesion in messaging.

Qualifications & Skills Required:

• 3 to 5 years of experience in content strategy and marketing.
• Proven ability to establish brand voice and tone.
• Experience in building scalable content systems and storytelling across channels.
• Strong copywriting and communication skills.
• Ability to work both independently and as part of a team.