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Job Title: Senior Manager – Consumer Retention & Growth Character Outline As the Senior Manager – Retention Marketing , you will drive retention, growth, and customer loyalty across beauty and fashion businesses. This cross-functional role demands a balance of strategic thinking, data-driven decision-making, creative execution, and deep partnership management. You’ll lead critical initiatives across bank alliances, affiliate marketing, CRM, CLM, couponing, and external partnerships to maximize customer LTV and engagement. Qualification & Skills Required ● MBA/PGDM in Marketing from a Tier 2–3 B-School. ● 5–6 years of experience in Retention Marketing, CRM, Affiliate/Partnerships, or Growth Marketing. ● Deep understanding of user segmentation, marketing funnels, and lifecycle communication. ● Experience working with Martech tools like Clevertap, MoEngage, Mixpanel, AppsFlyer, Google Analytics, etc. ● Analytical mindset with strong proficiency in Excel and campaign performance analysis. ● Excellent stakeholder management and project coordination abilities. Key Responsibilities 1. Retention & Cohort Strategy ● Own and track cohort retention metrics across user journeys, ensuring accuracy and actionable insights. ● Drive initiatives to improve user retention, loyalty, and repeat purchase frequency. ● Regularly flag trends, risks, or opportunities to the business, product, and analytics teams. 2. CRM & CLM for Fashion ● Define, execute, and optimize customer lifecycle campaigns across channels (email, SMS, push, in-app). ● Collaborate with content and product teams to deliver personalized messaging across segments. ● Leverage data for dynamic targeting, automation, and behavioral triggers. 3. Bank & Payments Partnerships ● Lead offer planning and business development with banks and payment partners. ● Build and maintain long-term strategic relationships with financial institutions. ● Drive transaction-based growth, co-funded promotions, and campaign execution. 4. Affiliate & 3P Partnerships ● Grow performance via external platforms such as Swiggy, Tata, Amazon, etc. ● Own the affiliate marketing ecosystem including partners like CashKaro, PhonePe, Admitad, Paytm, Cred, etc. ● Manage partnership calendars, budget controls, and ensure performance accountability through tracking tools like AppsFlyer and Mixpanel. 5. Couponing & Martech Strategy ● Lead end-to-end couponing strategy: design, distribution, analytics, and automation. ● Drive adoption of brand-funded coupons and improve ROI through behavioral segmentation. ● Collaborate with product and martech teams for capability building and customer mapping. ● Enhance category and SKU-level couponing for better AOV, upsell, and cross-sell. 6. Cost Control & Budgeting ● Consolidate marketing spend overview for retention and affiliate channels. ● Monitor performance uplift and ROI against campaign spends. ● Conduct monthly/quarterly budget reviews and drive strategic cost optimization Show more Show less
