Content Specialist

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• Mindful Souls B. V. :

  In FY23-24, VGL acquired Mindful Souls B. V. , a Netherlands-based e-commerce company specializing in subscription-based online sales of fashion jewelry, gemstones, and lifestyle products. This acquisition is expected to leverage VGLs sourcing and manufacturing strengths while enhancing digital business capabilities.
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Environmental and Social Responsibility:

VGL is committed to sustainable business practices and renewable energy initiatives. The companys SEZ unit in India received the Excellence Award for IGBC Performance Challenge 2021 for Green Built Environment, reflecting its dedication to environmental sustainability. VGLs Your Purchase Feeds. . . initiative has provided 87 million meals to school children in India, the US, and the UK. The company encourages employees to donate at least two hours each month to charitable causes, tracked through its performance system. VGL is also a Great Place to Work (GPTW) certified organization.

Shop LC Overview:

Shop LC Germany Overview:

Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.

To deliver one million meals per day to children in need by FY40 through our one-for-one meal program: your purchase feeds. . .

Our Core Values:

As a Content Specialist, you will be responsible for producing impactful content across customer touchpoints, including promotional banners, email campaigns, SMS/MMS, and push notifications. You will be a key voice in how we connect with our US-based audience, blending brand tone, conversion goals, and campaign-specific messaging.

You will collaborate closely with the design team, sales and marketing teams to craft messages that resonate, convert, and reflect the voice of Shop LC.

Key Responsibilities

• Write engaging, brand-consistent copy for:
• Website banners (hero images, promos, category highlights)
• Daily and promotional email campaigns
• SMS and MMS messages (short-form, offer-focused, mobile-friendly)
• Push notifications with strong CTAs
• Craft clear, action-oriented headlines and CTAs optimised for the US retail customer
• Translate briefs into compelling content while maintaining high standards of clarity and creativity
• Collaborate with graphic designers and campaign planners
• Contribute to creative brainstorming sessions and content calendars
• Stay aligned with marketing goals (traffic, conversion, engagement rates) and adapt copy accordingly
• Ensure accuracy in tone, spelling, and grammar; proofread all outgoing content
• Track content performance and apply learnings to improve engagement
• Stay updated on e-commerce trends and competitive messaging in the US market

• 2 3 years of copywriting/content writing experience, preferably in an e-commerce, fashion, or retail brand
• Strong understanding of US customer behaviour, tone preferences, and offer messaging
• Experience writing email/SMS/push content with a focus on clarity and conversion
• Proven ability to write short-form, high-impact copy within tight deadlines
• Familiarity with tools like Klaviyo, Attentive is a strong plus
• Excellent command of English (US spelling and grammar), with a keen eye for detail
• Ability to work in a fast-paced, campaign-heavy environment
• Strong team player with excellent communication skills
• Background in fashion, lifestyle, or home retail writing
• Experience with A/B testing, understanding what copy performs better