Job
Description
Work with the Planning Lead to identify the most effective content formats and channels to reach the target audience (e.g., blog posts, white papers, webinars, social media, video, etc.) based on the desired journey and experience. Partner with the Conversion Rate Optimization Lead to understand audience preferences, identify high-performing content types, and determine the most compelling offers and solutions. Develop and execute content calendars and editorial plans to ensure consistent and timely content delivery. Implement Processes: Design, document, and implement efficient processes to streamline project workflows and enhance team collaboration, ensuring alignment with organizational goals . Develop and execute content calendars and editorial plans to ensure consistent and timely content delivery. Oversee the creation and production of high-quality, engaging content assets, including blog posts, articles, white papers, ebooks, case studies, presentations, and other relevant materials. Work with internal and external content creators (writers, designers, videographers) to ensure content meets brand guidelines and achieves desired outcomes. Collaborate effectively with other marketing teams (e.g., Strategic Marketing, Planning, CRO, Digital Marketing, Social Media), sales, product, and other departments. Build and maintain strong relationships with internal and external stakeholders. Foster a culture of content excellence within the team. Qualifications: Bachelors degree in Marketing, Communications, or related field. Proven experience in B2B marketing, digital marketing, or campaign strategy.
