Content Producer (Reels & Video)

About THRD

THRD Clothing is a fast-growing, community-driven men’s streetwear label with 140k+ followers on Instagram. We drop fresh capsules every month—and killer video content is our launch fuel.

Role Summary

Content Producer

What success looks like (first 6–12 months)

• Ship consistent, on-brand video content (aim:

  6–12 Reels/Shorts per week

  )
• Raise average

  watch time & completion rate

  , grow

  saves/shares

  , and lift

  drop-day conversions

• Build a repeatable content calendar that supports monthly product drops
• Help push our community from

  125k → toward 1M

  followers with quality and pace

Responsibilities

• Own the calendar:

  Plan a monthly content schedule—teasers, drop countdowns, BTS, creator-led stories, and YouTube vlogs/Shorts.

• Produce & shoot:

  Light, frame, and shoot models/products; direct talent; and jump on camera when needed.

• Pre-prod coordination:

  Lock locations, book models/creators, prep outfits, manage props/gear, and keep shoots on schedule.

• Hand-off & reviews:

  Share organised rushes with the editor (shot lists, reference cuts, notes), review drafts, and iterate quickly.

• Trend spotting:

  Track formats, audio, and editing styles; adapt them to THRD’s streetwear vibe

  before

  they peak.

• Publishing & basics:

  Write punchy captions, pick thumbnails/covers, tag products, and post at optimal times.

• Performance loop:

  Monitor Insights (retention, CTR, saves, shares, comments), report learnings, and pitch experiments weekly.

• Collab & culture:

  Partner with Design, Marketing, and E-com; capture behind-the-scenes moments that show the brand’s culture.

• Ops ready:

  Maintain gear, manage file naming/backup, and keep a tidy asset library.

• Flex when it counts:

  Support weekend/evening shoots around drop timelines.

Qualifications

• 1–3 years

  hands-on content creation/videography (fashion/lifestyle is a plus). Strong portfolios count—

  self-taught welcome

  .
• Confident with

  mirrorless cameras

  , lenses, on-camera mics, and basic lighting; can shoot crisp handheld or on a gimbal.
• Comfortable

  directing talent

  and also

  being on camera

  for creator-style content.
• Working knowledge of

  Premiere Pro / Final Cut / CapCut

  (you’ll do quick cuts when needed; we also have an editor).
• Understanding of

  Instagram & YouTube Shorts

  best practices: hooks, pacing, captions, covers, and metadata.
• Data-curious: reads

  Instagram Insights

  and turns numbers into next-week actions.

• Owner mindset:

  organised, proactive, and calm under launch pressure.
• Clear communicator; collaborative, low-ego, and respectful.

• Availability

  for occasional weekends/evenings tied to drops.

Nice to Have:

• After Effects or motion graphics basics
• Color grading (DaVinci/Premiere) and Lightroom for product stills
• Experience with creator/UGC collaborations or street interviews
• Knowledge of Indian streetwear scene and culture

Tools You'll Touch:

Sony/Canon mirrorless + gimbal, basic lighting kit; Google Workspace/Notion; Adobe CC/CapCut; Meta Business Suite; Dropbox/Drive.

How this role fits:

Creative Lead/Founder