Content Marketing Executive

The RoleWe are looking for a Content Creators & Brand Marketing who understands the "spiritual aesthetic." You won't just be posting photos; you will be the voice and visual eye of Anantha Living. Your primary goal is to grow our Instagram and WhatsApp community by creating calming, high-quality, and educational content that educates our audience about our products (Malas, Bracelets, Idols) and the lifestyle around them. Key ResponsibilitiesEnd-to-End Content Creation: Conceptualize, shoot, and edit high-quality engaging short-form videos (Reels/Shorts) and static posts. Product Showcasing: Capture the intricate details of our products (e.g., the texture of a Rudraksha bead, the sheen of a Karungali bracelet) in a way that feels premium and authentic. Storytelling: Create educational content explaining the benefits and mythology behind our products (e.g., "How to wear a crystal bracelet" or "The significance of Karungali"). Trend Adaptation: Identify trending audio and formats on Instagram/YouTube and adapt them to fit a spiritual/wellness niche. Pre-Launch Hype: Design content specifically meant to capture leads (e.g., "Join our waitlist," "Coming Soon" teasers). Basic Copywriting: Write soulful, engaging captions in English (knowledge of Hindi/Kannada is a plus). What We Are Looking ForAesthetic Sense: You have a strong eye for lighting, composition, and "mood." You understand that spiritual content should look calm, warm, and premium—not cluttered or loud. Technical Skills: Proficiency in mobile video editing apps (VN, CapCut, InShot) or desktop software (Premiere Pro/Final Cut). Basic graphic design skills (Canva/Photoshop) are a must. Platform Mastery: You know how the Instagram algorithm works—hooks, trending audio, hashtags, and upload times. Bangalore Based: You must be available in Bangalore to handle physical products for shoots. Nice to Have (Bonus)Personal interest in spirituality, yoga, or Indian culture. Experience launching a D2C brand on social media. Ability to appear on camera (face of the brand) for educational snippets. CompensationCompetitive salary/retainer based on experience and portfolio quality. Performance bonus based on audience growth and engagement metrics. How to ApplyPlease send your portfolio to [Insert Email ID] or DM us. IMPORTANT: Your application must include links to 3 Reels/Shorts you have personally shot and edited. Applications without portfolio links will not be considered.