Content Marketer

JOB DESCRIPTION CONTENT MARKETER GURUGRAM - INDIA SYDNEY MELBOURNE BRISBANE ADELAIDE 1300 830 274 www.dynamicssquare.com.au

JOB DESCRIPTION CONTENT MARKETER About Dynamics Square Dynamics Square is a preferred Microsoft Dynamics partner in Australia helping businesses to excel into the future by solving their mission critical concerns through customized enterprise solutions. We are recognized as a leading Information Technology (IT) services provider and technology consultant delivering hyper- niche and future- ready solutions that ensure aspired business results. As part of our exponential Business Development Plans, we are looking for a determined and ambitious business professional to join the Gurgaon, India based team. For more information, you can visit www.dynamicssquare.com.au Our Presence Australia Singapore United Kingdom United States India Headquarters and Development Centre JOB ROLE The role of the Content Marketer is strategic as well as executionary, thus having a unique role in developing the company's brand and establishing its market presence. This job entails overseeing marketing strategies that engage customers and ensuring that they are happy with what the companys products or services offer them. The role is pivotal in enhancing the growth of the Companys revenue and market share. The incumbent must be creative, a great thinker, energetic and visionary. DESIGNATION Content marketer REPORTING TO Business Head JOB LOCATION - 1114, JMD Megapolis, Sec 48, Sohna Road, Gurgaon 122001 India JOB TYPE - Full Time JOB TIMING - 9:00 AM to 6:00 PM 2 dynamicssquare.com.au

JOB DESCRIPTION CONTENT MARKETER KEY RESPONSIBILITIES Content Marketing Develop and execute a content marketing strategy that aligns with business goals, Microsoft Dynamics product roadmaps, and buyer personas. Create, edit, and manage high-quality content, including Blog posts, whitepapers, case studies, and Video scripts, webinars, podcasts, Email campaigns, landing pages, and product-focused guides ¢ Conduct keyword research, assess and implement SEO best practices to improve organic traffic and engagement. ¢ Collaborate with demand generation teams to amplify content reach across various marketing channels. Product Marketing ¢ Positioning Messaging: Develop compelling product messaging that communicates the value of Microsoft Dynamics business solution to different personas and target industries. ¢ Customer Insights: Collaborate with customer success and sales teams to gather customer feedback and insights, turning them into impactful marketing initiatives. Go-to-Market (GTM) Strategy ¢ Plan and execute GTM campaigns like Targeted and Branded Email Campaigns, Webinar, regular posts on Company LinkedIn Page and other social media platforms. Sales Enablement ¢ Develop collateral like White Paper, Product Capability document, Industry Specific e-books, Customer Case Studies, Pitch decks, competitor comparisons, and FAQs. Customer-Focused Content: Partner with the Sales and Delivery team to create case studies, testimonials, and user stories that showcase the ROI of product. Collaboration Across Teams: ¢ Work with the Sales team to ensure alignment between features and marketing messaging. ¢ Collaborate with sales, customer success, and demand generation teams to execute cohesive campaigns that drive business results. ¢ Serve as the bridge between technical product teams and non-technical audiences, translating complex concepts into digestible marketing materials. Performance Tracking Strategy ¢ Measure the effectiveness of both content and product marketing initiatives using metrics like engagement, conversion rates, trial activations, and product adoption. 3 dynamicssquare.com.au

JOB DESCRIPTION CONTENT MARKETER ¢ Continuously optimize content, messaging, and campaigns based on performance data and customer feedback. ¢ Conversion of organic Traffic into Sales Qualified Leads SKILL REQUIRED ¢ 4-6 years of experience in content marketing, product marketing, or a related field, preferably in a Software Solutions, IT Products, SaaS Solutions, B2B Sales. ¢ Proven track record of successful content campaigns and product marketing initiatives that drive measurable results. ¢ Experience with sales enablement, and GTM strategy execution. ¢ Strong ability to craft clear, compelling content tailored to various personas and stages of the implementation journey. ¢ Technical Knowledge about business automation software like ERP, CRM or any equivalent business applications Marketing, GTM strategies, and product positioning. ¢ Experience on working with various designing and marketing tools. ¢ Experience with keyword research, content optimization, and performance analysis tools. ¢ Ability to align content and product marketing strategies with business objectives. ¢ Ability to keep the marketing and SEO Strategy in line with regular updates of Google SEO Strategy. ¢ Skilled at working cross-functionally across product, sales, and customer success teams. 4 dynamicssquare.com.au