Content Creator Employer Branding

Content Creator Employer Branding (4 - 6 Years)

Location:

Role Overview

own and operate the LinkedIn presence for the India entity

Key Responsibilities

1. LinkedIn Page Ownership (Core Requirement)

• Create, manage, and grow a dedicated LinkedIn page for the India entity.
  
• Plan and execute weekly content posting, scheduling, and engagement.
  
• Ensure all posts follow brand guidelines and gain necessary approvals from global leadership.
  

2. Employer Branding Content

• Develop content that positions the India entity as a preferred employer.
  
• Write and design posts around culture, achievements, events, employee stories, hiring campaigns, and leadership messaging.
  
• Build employer branding campaigns in collaboration with HR, Leadership, and Marketing teams.
  

3. Content Writing & Strategy

• Write social media posts, blogs, case studies, newsletters, scripts, and email content.
  
• Create both long-form and short-form content aligned with brand voice.
  
• Maintain a content calendar aligned with leadership communication and branding goals.
  

4. Graphic Design & Video Production

• Create graphics, infographics, and visual assets using Canva or equivalent tools.
  
• Produce short videos such as culture videos, leadership messages, employee stories, and event highlights.
  
• Ensure visual consistency and high-quality output across all creative formats.
  

5. Cross-Team Collaboration

• Work closely with India leadership for content concepts, scripts, and approvals.
  
• Coordinate with global leadership for final approvals and brand alignment.
  
• Partner with HR, Marketing, and Design teams to ensure accuracy and impact.
  

6. Performance Tracking

• Monitor LinkedIn and digital content analytics.
  
• Report on engagement, impressions, follower growth, and employer brand performance.
  
• Recommend data-driven content improvements.
  

Required Skills

• Strong writing, storytelling, and editing capabilities.
  
• Hands-on experience with LinkedIn content creation and page management.
  
• Proficiency in graphic design (Canva or similar).
  
• Ability to create and edit short-form videos.
  
• Strong understanding of employer branding concepts.
  
• Familiarity with SEO and social media best practices.
  
• Ability to handle multiple projects and work with leadership stakeholders.
  

Experience

• 4–6 years in content creation, digital marketing, or employer branding roles.
  
• Experience in marketing teams, agencies, SaaS, or employer-branding-focused environments preferred.
  
• Demonstrated portfolio of

  LinkedIn content + design + video work

  is mandatory.