Job Purpose

Responsible for creating, curating, and managing engaging and relevant content—including reels, memes, and other visual content—to increase brand visibility and engagement across media platforms.

Primary Job Responsibilities

• Increase brand engagement through highly creative videos, reels, and multimedia content.

• Work collaboratively to ensure content aligns with overall brand and marketing goals.

Major KRAs (SMART)

• Create and curate compelling and visually appealing content, including reels, videos, and other multimedia, to effectively showcase our brand and courses on social media platforms.

• Stay updated with the latest social media trends, popular memes, and pop culture to maintain the freshness and relevance of our content for our target audience.

• Collaborate closely with the marketing team to develop and implement creative content strategies that align with the brand's overall objectives.

• Demonstrate adaptability and the ability to pivot content strategies in response to changing media trends and audience preferences.

• Monitor and analyze the performance of content and reels, making data-driven decisions to improve future content creation and marketing strategies.

• Embrace flexibility, accept constructive criticism, thrive in a collaborative team environment, and work efficiently under tight deadlines.

• Possess an in-depth understanding of social media marketing principles and a comprehensive knowledge of how different platforms operate to maximize the impact of our content.

• Ensure a consistent brand voice and visual identity across all media channels to maintain brand integrity and recognition.

Specific Knowledge & Skills

• Bachelor’s degree or any degree in marketing, communications, multimedia, or a related field preferred.

• Experience in creating and managing engaging content, particularly in the form of reels and visual media, for social media platforms.

• Proficiency in using a camera is a must. Knowledge of graphic design software is preferred but not mandatory.

• A portfolio showcasing successful social media campaigns and content creation is highly desirable.

reel

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