Content Associate

Job Title: Content Associate

Department:

About the Role:

Content Associate

Key Responsibilities:

1. Content Creation & Curation:

• Write compelling, brand-aligned

  copies, captions, taglines

  , and

  short-form content

  for all social media platforms (Meta, Instagram, LinkedIn, YouTube, etc.)
• Curate relevant and trend-driven content ideas that align with the tone and goals of each FMCG brand.
• Ensure consistency in voice, tone, and messaging across platforms.
• Collaborate with internal stakeholders for product knowledge and brand guidelines.

2. Social Media Management & Optimization:

• Plan, build, and maintain

  monthly content calendars

  in alignment with campaign goals along with our agencies.
• Optimize content for

  organic reach, engagement, and shareability

  using SMO best practices.
• Stay up to date with the

  latest trends, algorithms, and platform features

  across Meta, LinkedIn, YouTube, and more.

3. Agency Coordination & Execution:

• Serve as the

  single point of contact

  for creative and digital agencies.
• Ensure timely delivery of creative assets, post scheduling, and media plans.
• Track deliverables and ensure agency output is aligned with brand expectations.
• Review and approve content drafts before final deployment.

4. Performance Monitoring & Reporting:

• Collaborate with the digital team to track performance metrics and provide

  monthly content performance reports

  .
• Suggest content improvements based on data and audience behavior.
• Conduct competitor benchmarking and share actionable insights.

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Mass Communication, or related field.
• 24 years of experience in content writing, social media management, or digital marketing (FMCG sector preferred).
• Excellent

  command of written and spoken English

  .
• Proven experience in

  copywriting and caption writing

  for brand communication.
• Strong understanding of

  brand tonality, digital storytelling, and audience engagement

  .
• Familiarity with

  Meta Business Suite, LinkedIn Campaign Manager, YouTube Studio

  , etc.
• Ability to manage

  multiple brand pages

  and projects with tight deadlines.
• Comfortable coordinating with external agencies and internal teams.
• Creative mindset with an eye for design and content aesthetics.