Job
Description
Role Overview: You will be joining Cumin Co. as a Content Associate, responsible for bringing the brand voice to life across various touchpoints. With your extensive 12 years of experience in D2C brands, you will play a crucial role in creating clear, creative, and conversion-driven copy for product pages, ads, emails, and social campaigns. Collaboration with marketing and design teams will be key to ensuring consistent, engaging, and resonating messaging with our audience. Key Responsibilities: - Write clear, engaging, and persuasive copy for website, product pages, ads, social media, email campaigns, and other marketing channels. - Collaborate effectively with design, marketing, and brand teams to maintain cohesive brand communication. - Tailor content according to the target audience to optimize engagement and conversions. - Develop catchy taglines, product descriptions, and storytelling content to emphasize brand USP. - Edit and proofread content to uphold brand tone, style, and quality standards. - Stay informed about industry trends, competitors, and consumer behavior within the D2C space. Qualification Required: - 12 years of experience as a Content Writer, preferably in D2C brands. - Candidates with a background in English Honours or Mass Communication will be given preference. - Proficient in English with exceptional writing, editing, and proofreading abilities. - Capable of adapting tone and style for various platforms such as social media, ads, email, and website. - Creative thinker with attention to detail and a passion for storytelling. - Knowledge of SEO and digital marketing best practices would be advantageous. - Showcase past work with D2C brands in your portfolio. Company Details: At Cumin Co., the mission is to redefine the modern Indian kitchen by designing healthy, beautiful, and durable products. Cooking is considered a ritual of love and connection, and tools are crafted to honor this belief. If you are enthusiastic about contributing to the future of the Indian kitchen and enjoy creating exceptional customer experiences, please submit your resume to careers@cuminco.com. Let's work together to make every kitchen a little warmer, one happy customer at a time. Role Overview: You will be joining Cumin Co. as a Content Associate, responsible for bringing the brand voice to life across various touchpoints. With your extensive 12 years of experience in D2C brands, you will play a crucial role in creating clear, creative, and conversion-driven copy for product pages, ads, emails, and social campaigns. Collaboration with marketing and design teams will be key to ensuring consistent, engaging, and resonating messaging with our audience. Key Responsibilities: - Write clear, engaging, and persuasive copy for website, product pages, ads, social media, email campaigns, and other marketing channels. - Collaborate effectively with design, marketing, and brand teams to maintain cohesive brand communication. - Tailor content according to the target audience to optimize engagement and conversions. - Develop catchy taglines, product descriptions, and storytelling content to emphasize brand USP. - Edit and proofread content to uphold brand tone, style, and quality standards. - Stay informed about industry trends, competitors, and consumer behavior within the D2C space. Qualification Required: - 12 years of experience as a Content Writer, preferably in D2C brands. - Candidates with a background in English Honours or Mass Communication will be given preference. - Proficient in English with exceptional writing, editing, and proofreading abilities. - Capable of adapting tone and style for various platforms such as social media, ads, email, and website. - Creative thinker with attention to detail and a passion for storytelling. - Knowledge of SEO and digital marketing best practices would be advantageous. - Showcase past work with D2C brands in your portfolio. Company Details: At Cumin Co., the mission is to redefine the modern Indian kitchen by designing healthy, beautiful, and durable products. Cooking is considered a ritual of love and connection, and tools are crafted to honor this belief. If you are enthusiastic about contributing to the future of the Indian kitchen and enjoy creating exceptional customer experiences, please submit your resume to careers@cuminco.com. Let's work together to make every kitchen a little warmer, one happy customer at a time.
