Consumer & Market Intelligence Manager

Job Description

MAIN RESPONSIBILITIES Provide Consumer Insight support to the local business and/or drive growth for GMI key categories from channel expansion. Cover the breadth of CI, across all the key brands and categories that General Mills operates in. It will be important to interact regularly across all parts of the CI team, both with the category teams but also the Omnichannel and Predictive Analytics teams. Require the adoption and building of different skills and capabilities, helping to develop a well-rounded and impactful individual. MINIMUM QUALIFICATIONS Graduate in marketing, business or related field 3-5+ years experience in Marketing, Insights or Research within a branded environment Experience at an FMCG organization, ideally (but not essential) with food experience. Experience in qualitative and quantitative research techniques across multiple platforms e.g. branding, shopper research, communications, product and packaging research. Ability to influence in a cross-functional and virtual environment and translate a significant amount of data and observations into actionable insights for business teams and ultimately influence our customers. Operate and influence effectively in a matrixed organization across regional and local stakeholders and multiple business functions Has consumer empathy, enjoys understanding consumer motivations and can provide examples of real consumer insight. Able to present with impact and influence senior stakeholders Strong ability to work autonomously A high degree of resourcefulness ability to manage ambiguity Fostered and developed key relationships (eg.with agencies) Listens and responds to internal and external needs and the ability to constructively challenge. Comfortable working with cross-functional teams in a dynamic environment. Strategic thinking that can balance long term planning with theshort -termneeds of the business Business commercial awareness appreciation Willingness ability to travel when the business requires PREFERRED QUALIFICATIONS Accustomed to synthesizing, building and credibly telling a story and then delivering this with impact. Data Expertise Ensures data is high quality and gain understanding on how it fits with context as well as reconciles data differences. Understands historical industry and current business trends Integrity Is able to command the respect and trust of colleagues across functions and markets and holds integrity at the heart of their actions. Capability development and application: Understands which capabilities are best suited to address business questions Evolves/maintains existing tool kits. Insights and development application: Consistently leverage existing knowledge to gain insights, apply rigor in critical thinking and quantitative/qualitative analysis to draw out trends, issues, opportunities (finds the true meaning in the consumer learning, is discerning). Develops Self Others Develop insights that are actionable and inspiring for the Business Team in a way that builds confidence of the team and invites productive discussions and collaboration. Delivers Outstanding Results Has a bias for action and is orientated towards achieving results. Agility - Has communication, prioritization, decision making and relationship flexibility. Influence Impact - ability to credibly guide internal and external partners (markets and clusters, big or small) into the right direction - links expertise to business strategies resulting in positive business impacts.