Consumer Market Insight Manager

About The Sleep Company

We are India’s fastest-growing comfort-tech brand, redefining the science of sleep through innovation, design, and deep consumer understanding. We aim to build a world’s best comfort tech brand by solving real problems with science backed comfort. Every team member is empowered to think big, act fast, and build boldly.

Role Overview

We are looking for a passionate, fast-thinking, insight-obsessed CMI Manager to join our marketing team. This is not a traditional insights role — you’ll be expected to dig deep into our rich first-party data, decode consumer behaviour, and power marketing and product decisions with razor-sharp insights. You will also play a pivotal role in tracking brand health, guiding new product launches, and being the voice of the consumer across the organisation.

Key Responsibilities

· Own the consumer insight’s function — proactively identify key behavioural shifts and unmet needs across categories.

· Be the consumer voice in every room — from product brainstorms to GTM reviews to strategic offsites.

· Design and manage brand health tracking to measure awareness, consideration, and equity across cohorts and geographies.

· Lead insight generation for new product development — from opportunity mapping to concept testing to post-launch learning.

· Set up systems for continuous insight mining from first-party data sources — NPS, reviews, D2C chats, customer calls, retail interactions, etc.

· Work closely with performance marketing, D2C, retail, and category teams to translate consumer data into actionable interventions.

· Drive qualitative & quantitative research projects with partners or in-house to answer business-critical questions.

· Deep dive into competitor strategies, market trends, and cultural cues to sharpen TSC’s strategic thinking.

· Build compelling consumer stories and decks that inspire action across creative, digital, CX, and product teams.

Who You Are

· 4–8 years of experience in CMI, research, analytics.

· Strong grounding in qualitative and quantitative methods — not just executing but asking the right questions.

· Experience with brand tracking, concept testing, etc is a strong plus.

· Design and lead custom insight studies using first-party data — mining NPS feedback, reviews, CRM, chat transcripts, call logs, and retail inputs to uncover actionable consumer truths and build a continuous listening system

· Comfortable working on fast-paced product innovation and iterative feedback loops.

· Highly agile and entrepreneurial — thrives in fast-paced environments with minimal hand-holding.

· A storyteller and strategic thinker, who can make data speak to creative and business teams alike.

Why Join Us?

· Be part of a rocket-ship brand that’s transforming how India sleeps.

· Work with cross-functional teams and top leadership to make real business impact.

· Own your space. Build your own playbook. Grow with the company.