Consumer Insights Specialist (Qualitative Research)

Are you passionate about understanding what drives consumer behavior? Do you thrive on turning complex data into compelling stories that shape business strategy? MavenMagnet AI is looking for a Consumer Insights Specialist to join our dynamic team and help global brands make smarter, insight-driven decisions. About the Role: As a Consumer Insights Specialist, youll lead end-to-end qualitative research projects for some of the worlds most recognized brands across industries like CPG, Automotive, Tech and Telecom and Hospitality. Youll harness the power of Conversation Research - our cutting-edge, AI-powered methodology - to uncover deep, actionable insights from digital conversations. Youll also collaborate closely with our data science team to co-develop Generative AI-powered insight solutions, pushing the boundaries of how qualitative research is conducted and delivered. What you will do? Lead qualitative research initiatives from design to delivery, using innovative conversation research methodologies Analyze digital conversations and cultural trends to extract meaningful consumer insights Collaborate with data scientists to develop and refine Gen AI-powered insight tools and frameworks Deliver strategic recommendations through compelling storytelling and data synthesis Work cross-functionally with product, marketing, and sales teams to embed insights into business strategy Stay ahead of the curve by exploring emerging research techniques and industry trends 23 years of hands-on experience in qualitative market research or consumer insights Masters degree in Marketing (Research), Psychology, Sociology, or Social Anthropology Proven expertise in research design, content analysis, and insight presentation Strong command of English and Hindi (written and verbal) Analytical mindset with a knack for interpreting complex qualitative data Excellent communication and storytelling skills A portfolio that showcases your ability to turn research into impact