Consultant- Dynamic Targeting

1 - 3 years

30 - 35 Lacs

Posted:15 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

As part of this team, we are excited to welcome professionals interested in driving cutting-edge technology-driven business operations, with a focus on quality assurance and continuous improvement. This team will be responsible for operating the Dynamic Targeting and FRM program which will drive SF and marketing campaigns for Eli Lilly USA.
Mandatory Requirements:
Technical and behavioral skills/qualifications:
  • Bachelor s degree, preferably in quantitative/IT related fields (Engineering, operations, IT/IS)
  • 1-3 years total experience, with experience in manipulating and mining large data sets using SQL, including ability to debug code written by others
  • Strong understanding of how technology-driven data management and analytics drive better personalized marketing campaigns
  • Good verbal and written communication to enable successful delivery in a dynamic environment
Preferred qualifications:
  • Prior experience in executing operations programs that use data-driven decision engines, in sales (through Veeva etc) or digital marketing (through SFMC, Adobe etc)
  • Certifications in SQL or other querying/programming languages; project mgmt. certifications
  • Experience working in Agile/Scrum setups, using JIRA or other relevant platforms
  • Fundamental understanding of the digital marketing ecosystem (customer data, analytics, content creation and management, A/B testing etc)
  • Prior experience with executing US pharmaceutical SF
Responsibilities:
  • End to End ownership of development and delivery of sprint requests
  • Enhance the field force effectiveness capabilities supporting Territory managers, MSLs, FRMs and LVAs for Lilly US
  • Reduce execution time for existing projects by leveraging latest AI/ML approaches
  • Validate data quality and accuracy of the results of existing processes
  • Setup recurring Tableau, Power BI reports to support & speed up strategic projects
  • Create and use AI and Gen AI agents to transform data, run diagnostic algorithms, generate insights and summarize in reports
  • Use data and reports to develop, optimize, and implement strategies aimed at improving sales teams performance
  • Automate excel-based operations to SQL/Python for improving processing turn-around time, and set-up quality assurance procedures
  • Participate in capability enhancement discussions with business stakeholders & brand teams
  • Work on ideation initiatives to identify and solve cross team problems

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Eli Lilly And Company logo
Eli Lilly And Company

Pharmaceutical Manufacturing

Indianapolis Indiana

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