Consultant- Dynamic Targeting

The Dynamic Targeting team was started in 2023 with the objective of supporting our Territory Managers (TMs) and field facing roles in the US and ex-US affiliates. This team is part of the Lilly Bangalore Field Excellence & Innovation group and collaborates very closely with teams based in Indianapolis (HQ). The team, by design is highly cross-functional with varied backgrounds and skills across data management, platform, analytics and data sciences, business, and commercial operations etc.

As part of this team, we are excited to welcome professionals interested in driving cutting-edge technology-driven business operations, with a focus on quality assurance and continuous improvement. This team will be responsible for operating the Dynamic Targeting and FRM program which will drive SF and marketing campaigns for Eli Lilly USA.

Mandatory Requirements:

• Bacheloru2019s degree, preferably in quantitative/IT related fields (Engineering, operations, IT/IS)
• 1-3 years total experience, with experience in manipulating and mining large data sets using SQL, including ability to debug code written by others
• Strong understanding of how technology-driven data management and analytics drive better personalized marketing campaigns
• Good verbal and written communication to enable successful delivery in a dynamic environment

• Prior experience in executing operations programs that use data-driven decision engines, in sales (through Veeva etc) or digital marketing (through SFMC, Adobe etc)
• Certifications in SQL or other querying/programming languages project mgmt. certifications
• Experience working in Agile/Scrum setups, using JIRA or other relevant platforms
• Fundamental understanding of the digital marketing ecosystem (customer data, analytics, content creation and management, A/B testing etc)
• Prior experience with executing US pharmaceutical SF

Responsibilities:
u00A0

• End to End ownership of development and delivery of sprint requests

• Enhance the field force effectiveness capabilities supporting Territory managers, MSLs, FRMs and LVAs for Lilly US

• Reduce execution time for existing projects by leveraging latest AI/ML approaches

• Validate data quality and accuracy of the results of existing processes

• Setup recurring Tableau, Power BI reports to support & speed up strategic projects

• Create and use AI and Gen AI agents to transform data, run diagnostic algorithms, generate insights and summarize in reports

• Use data and reports to develop, optimize, and implement strategies aimed at improving sales teamsu2019 performanceu00A0

• Automate excel-based operations to SQL/Python for improving processing turn-around time, and set-up quality assurance procedures

• Participate in capability enhancement discussions with business stakeholders & brand teams

• Work on ideation initiatives to identify and solve cross team problems

Note: When applying internally for a position your current supervisor receives notification that you have applied to the position. We encourage employees to discuss the opportunity with their supervisor prior to applying.

Lillyu00A0does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

#WeAreLilly

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form () for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lillyu00A0does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

#WeAreLilly