Job
Description
About YourDOST: YourDOST is India's leading emotional wellness platform, dedicated to creating psychologically safe spaces for individuals and organizations. The company collaborates with corporations, colleges, and mental health professionals to promote emotional wellness in a stigma-free and human-centric manner. Key Responsibilities: - Lead the creative development of wellness-themed campaigns across email, social media, and brand content. - Translate product and campaign objectives into emotionally resonant narratives and content strategies. - Collaborate with content, design, and psychology teams to ensure consistency across all customer touchpoints. - Utilize AI tools like ChatGPT to enhance workflows, generate creative variations, and ideate efficiently while focusing on crafting accurate prompts. - Organize and repurpose content in various formats (newsletter, carousel, microsite, decks) while maintaining narrative coherence. - Contribute to creating thought leadership content targeted at corporate stakeholders. - Implement continuous testing, learning, and iteration based on performance data and qualitative insights to refine strategies. Qualifications Required: - 1-3 years of experience in content, brand, or creative strategy roles, particularly in startups, agencies, or B2B-focused companies. - Ability to think creatively and craft compelling stories across multiple channels, not limited to blog posts. - Strong analytical skills to align content with business and campaign objectives, coupled with a creative mindset to innovate. - Exposure to the wellness/mental health sector or a genuine interest in deepening knowledge in this field. - Proficiency in utilizing AI tools strategically and effectively prompting for speed and scalability. - Passion for collaboration, feedback, and iterative improvement towards delivering impactful work. Additional Details: - Location: HSR Layout, Bangalore (onsite) - Work Timing: 5 days a week, 9 hours a day Why This Role - Shape the voice of a brand making a real difference in people's lives. - Work on impactful campaigns driven by heart, strategy, and purpose. - Grow within a team that values creativity, experimentation, and meaningful contributions.,