Cognizant - Walkin Drive - Sales Support

Cognizant

1 - 4 years

6 - 8 Lacs

hyderabad

Posted:4 days ago| Platform:

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Skills Required

sales outbound sales ad sales digital sales b2b sales

Work Mode

Work from Office

Job Type

Full Time

Job Description

Real-Time Escalation:
Serve as the primary point of contact for Sales Representatives on complex Google Ads product questions, advanced sales strategies, and difficult client objections.
De-escalation & Conflict Resolution:
The SPE should have the ability to take over a call (angry or difficult customer), calm the customer, and resolve the issue professionally.
Performance Coaching:
Actively monitor outbound calls (live and recorded) to provide actionable feedback. Conduct one-on-one case reviews to fine-tune sales pitches and improve conversion rates.
Quality checks:
Perform quality audits on sales calls, email outreach, and CRM hygiene to ensure compliance, accuracy, and adherence to best practices.
Knowledge Management:
Create and refine knowledge base articles, job aids, and objection-handling matrices based on emerging trends and common agent questions.
Nesting & Ramp-Up:
Provide dedicated "floor-walking" support and intensive mentoring for new hires during their nesting period to accelerate their ramp-up.
AI Integration:
Leverage AI-powered tools to analyze sales call data, identify team-wide performance trends, and spot coaching opportunities.
Stakeholder Communication:
They act as the on-the-ground link between the agents and leadership. They need to clearly communicate trends, agent feedback, and emerging issues to Team Leaders, Trainers, and Operations Managers.
Process Improvement Identification:
SPEs need to spot negative trends or process gaps and help enhance processes.

Required Skills and Qualifications

Minimum
2 years of proven experience as an SPE
in a sales or digital marketing environment.

OR

Outbound Sales Proficiency:
Demonstrated mastery of outbound sales methodologies, including cold-calling, prospecting, and navigating gatekeepers.
Google Ads Proficiency:
Expert-level, practical knowledge of the Google Ads platform (Search, Display, Shopping, pMax, etc.).
AI Proficiency:
Proficient in using conversation intelligence platforms (e.g., Gong) and other AI-powered sales enablement tools to analyze performance.
Communication Skills:
Exceptional verbal and written communication with the ability to articulate complex solutions clearly and persuasively.
Coaching & Mentorship:
A natural mentor with the ability to build trust and provide constructive feedback that drives behavioral change.
Analytical Skills:
Ability to use call data and sales metrics to identify performance gaps and measure the impact of coaching.
Certifications:
Google Ads Certifications are highly preferred.

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