City Head – Agriculture Sector (B2B)

Job Description

About Rupifi: Rupifi is a leading B2B payments, credit and supply chain finance platform, rapidly growing in the agri-inputs and agri-machinery segment. With strong partnerships across a dozen major agri brands and marketplaces including Nurture Farm (UPL), Syngenta, Agrostar, Agrim, Dehaat, Katyayani and others Rupifi is transforming credit accessibility and ease of transactions for agri retailers across India. Job Responsibilities: Identify and onboard new agri-retailers, wholesalers, and distributors in the assigned territory. Promote and sell Rupifi’s customized financial products tailored for agri-input dealers. Build pipeline of Agri-Input manufacturers for partnerships Drive adoption and usage of Rupifi's credit offerings by educating and onboarding agri customers. Achieve monthly sales and activation targets as per the company's growth objectives. Build and maintain strong, long-term relationships with agri partners and ecosystem stakeholders. Regularly collect feedback from the field and share insights with the central team for product and process improvements. Desired Candidate Profile: Minimum 3 years of field sales experience in agri-inputs (fertilizers, pesticides, agrochemicals) or agri-finance (selling financial products in Agri-Input supply chain). Proven track record in dealer onboarding and rural sales execution. Excellent communication, negotiation, and interpersonal skills. Willingness to travel extensively across assigned districts. Must own a two-wheeler for field operations. Graduate/Undergraduate in Agriculture, Zoology, or related fields is a plus. If you are passionate about agri-fintech and want to be a part of a rapidly growing team transforming rural commerce—we want to hear from you! Show more Show less