Job
Description
Chief Brand Officer (CBO) – Roslis Retail Pvt Ltd Location : Hybrid (Ranni + Remote) Reports to : Founder / CEO Collaborates with : CMO, CCO, COO Role Overview The Chief Brand Officer is the guardian of the Roslis soul . You will define, shape, and protect the voice, values, and emotional identity of Roslis across all labels and platforms. From FA training to festival campaigns, product descriptions to packaging, your words and vision will influence how thousands feel about fashion, community, and self-worth. This is not a vanity position — it’s a strategic and cultural core . You’ll unify the creative, marketing, and training systems into a single brand experience people trust, love, and talk about. Key Responsibilities Brand Identity & Narrative Define and refine Roslis' tone, voice, and language across platforms (web, social, packaging, brochures, field scripts). Lead multilingual copy development in English, Malayalam, and other key regional languages . Build emotional narratives around Roslis Card tiers, festivals, drops, designers, and FAs. Content & Communication Manage the Thought Leadership and Content team: writers, translators, and community managers. Lead storytelling for limited editions, behind-the-scenes content, customer features. Write or approve key copy : site banners, app walkthroughs, product cards, card benefits, campaign slogans. Cultural and Ethical Brand Building Craft culturally resonant brand stories rooted in Kerala and pan-Indian traditions. Position Roslis as a socially responsible, emotionally intelligent brand — anti-throwaway, pro-value . Build bridges between urban aspiration and rural participation . Internal Collaboration Work with CCO to ensure design language matches brand tone. Work with CMO to align campaign copy, paid ads, and email flows with brand standards. Work with COO to create brand-aligned FA scripts, card brochures, and field communication kits. Qualifications 8+ years in brand building, content, or communications (fashion, beauty, lifestyle preferred) Strong writing background, especially in emotional, ethical, and value-driven storytelling Experience managing multilingual content teams Familiar with rural-urban customer nuances and cultural storytelling Passion for slow fashion, sustainability, and cultural relevance Roslis Culture Fit You believe fashion is emotional and that trust is built with stories. You’re not obsessed with viral growth — you’re obsessed with meaningful connection . You can write a tagline, pitch a campaign, and coach a field trainer — in one day. How to Apply Send your resume + a short paragraph or video explaining: “What makes a fashion brand meaningful to you?” to hr@rosliscard.com or Whatsapp 9446013843 Job Types: Full-time, Permanent Pay: ₹50,000.00 - ₹150,000.00 per month Benefits: Health insurance Provident Fund Compensation Package: Performance bonus Yearly bonus Schedule: Day shift Morning shift Work Location: In person Expected Start Date: 10/06/2025
