Category Non Foods

- Execution and category management for the FMCG private labels -Non Foods for both existing and new categories.
- Drive product quality sustenance & improvement.- Drive the execution of new product development projects .- Identify opportunities for new categories and make detailed launch plans for launch.- Analyze market trends and competitive data to maximize revenue.- Monitor the brand health measures - market share, consumer stickiness, geographic dispersion, etc.; identify gaps, areas of improvement to enable data-backed decision making.- Lead the product mix (pricing, SKUs, distribution, pack graphics) and support product development team.- Work with packaging team on the packaging design development process in close coordination along with design agencies.- Work alongside consumer research team and agencies to better the customer/product understanding.- Work closely with operations teams to ensure superior in-store execution.

Interfaces

This person will work closely with multiple teams across the board:
- Internal - product development, quality, packaging development, consumer research, legal, supply chain, store operations.- External - packaging / design agencies, consumer research agencies.

Skills & Experience

- MBA with 5 to 8 years marketing experience from FMCG sector (Experience from a company of upto INR 2000 Cr. turnover would be preferred).
- Multi-category exposure with FMCG Personal Care / Home Care would be preferred .- Sales experience is good to have but not mandatory.- An individual who is seeking to make a career in business roles .- Strong analytical and insighting skills wih an eye for detail.- Understanding of competitive landscapes - propositions, pricing, promotional and distribution strategy.- Ability to work seamlessly in cross-functional teams, managing complexity and to get work done.- Should be fine with regular travel.

Reporting Structure

This is a managerial individual contributor position reporting into the General Manager - Category (Private Label-Non Foods).

Job Location:

prasanna.dalvi@dmartindia.com