Category Manager

Job Title: Category Manager / Associate Category Manager

Location: Noida

Experience: 5+ years (EdTech experience preferred)

We are looking for a dynamic and analytical Associate Category Manager with hands-on experience in the EdTech industry, a strong understanding of category building, operational excellence, and expertise in the YouTube ecosystem & content strategy. This role will be responsible for managing category growth, improving user experience, and executing strategies that drive revenue, engagement, and retention.

Key Responsibilities

• Category Strategy & Growth

• Build, scale, and manage the assigned EdTech category to achieve business targets.

• Conduct market research, competitor benchmarking, and consumer insights to identify growth opportunities.

• Develop and execute pricing, positioning, and product assortment strategies.

• Collaborate with the marketing, content, and product teams to craft category-specific roadmaps.

• YouTube & Content Operations
• Work closely with the YouTube/content team to develop category-focused content strategies.

• Analyse YouTube performance metrics (CTR, retention, audience behavior, etc.) to optimize content performance.

• Coordinate with creators, educators, and internal teams to plan and publish content.

• Contribute to SEO, channel optimization, and audience growth strategies.

• Manage end-to-end operational processes for the category including scheduling, execution, and performance tracking.

• Monitor daily metrics, identify bottlenecks, and ensure seamless execution of campaigns and product launches.

• Work with cross-functional teams (sales, marketing, design, academic, and product) to ensure smooth category operations.