Category Manager

A Category Manager develops and implements strategies for a specific product category to increase sales and profitability by analyzing market trends, consumer behavior, and competitors. They manage product assortments, pricing, promotions, and vendor relationships, working cross-functionally with marketing, sales, and supply chain teams. Key responsibilities include market research, strategic planning, performance analysis, and adapting strategies to drive category growth and meet business objectives. Key Responsibilities

• Market and Consumer Analysis:Researching industry and consumer trends, identifying customer needs, and analyzing competitor activities to inform strategies.
• Strategic Planning:Developing long-term strategies and specific plans for product categories, including assortment, pricing, and promotional activities.
• Product Assortment Management:Optimizing the range of products within a category to meet customer demands and maximize sales.
• Pricing and Promotions:Implementing pricing models and promotional campaigns to increase sales and profitability.
• Vendor and Supplier Management:Negotiating terms, managing relationships, and collaborating with suppliers to ensure product availability and quality.
• Cross-Functional Collaboration:Working closely with marketing, sales, supply chain, and other internal teams to ensure strategies are aligned and executed effectively.
• Performance Monitoring:Continuously evaluating category performance, analyzing sales data, and adapting strategies to capitalize on opportunities and mitigate challenges.
• Product Innovation:Researching new product ideas and identifying opportunities to improve product visibility and revenue.

Essential Skills

• Analytical Skills: For data analysis, market research, and performance evaluation.
• Marketing and Sales Expertise: To develop effective promotional and pricing strategies.
• Communication Skills: To effectively collaborate with internal teams and external partners.
• Negotiation Skills: For managing relationships with vendors and suppliers.
• Strategic Thinking: To develop long-term plans and adapt to market changes.
• Understanding of Consumer Behavior: To tailor product offerings to customer demands.

Job Types: Full-time, Permanent

Pay: ₹450,000.00 - ₹600,000.00 per year

Location:

• Kozhikode, Kerala (Preferred)

Work Location: In person