Job Description

ROLE: CAMPAIGN SPECIALIST Key Responsibilities: 1. Unica Campaign: End-to-end ownership of campaign development, from requirement gathering , designing flowcharts , segment creation , offer assignments , to execution and tracking . Build complex audience segmentation using multiple tables, strategic segments, queries, derived fields, and calculated fields. Develop multi-wave, multi-channel campaigns (email, SMS, push notifications, direct mail, etc.). Set up response tracking mechanisms and create rules for response attribution . Perform data validation , test sends , and audience sampling for quality assurance. Work with Offer Templates , Cell Codes , and Contact History Management . Coordinate with Data Engineering teams for data feeds, extraction queries, ETL validation, and performance tuning. 2. Unica Journey: Create and maintain automated customer journeys for onboarding, nurture, retention, and cross-sell activities. Configure Entry Sources (database-driven or event-triggered) and Audience Definitions . Map and automate email , SMS , and push communications across different customer touchpoints. Monitor Journey metrics : participation rates, drop-offs, delays, and optimize accordingly. Integrate with Deliver module or external systems for channel execution and real-time triggers. 3. Unica Plan: Set up and manage marketing programs, campaigns, projects , and tasks using Unica Plan. Define and implement marketing workflows , approval hierarchies , and collaboration processes . Manage budget planning , cost tracking , and ROI reporting at project and program levels. Use Plan Dashboards , Calendars , and Reports to provide visibility to marketing stakeholders. Customize Forms , Templates , and Marketing Objects to align with business processes. Enforce process governance, timeline tracking, and compliance. Skills & Qualifications: Technical Skills: Deep hands-on experience with HCL Unica Campaign, Plan, and Journey (v12.x preferred). Strong working knowledge of SQL (selects, joins, filters, group by, aggregations) for database querying. Familiarity with Unica Deliver and Unica Link is a strong plus. Understanding of campaign data models , contact history , response history , and audience extraction logic. Basic to intermediate experience with HTML , JavaScript (for landing pages or email templates) is a plus. Knowledge of REST APIs for integrating Unica with external systems Working with Unica Interact APIs, Deliver APIs, Journey event ingestion APIs API testing using tools like Postman or SoapUI Linux command line operations (navigation, file handling, process management) Shell scripting Good to have basic to intermediate Java programming (preferably for Unica customizations or extensions) Marketing Automation Knowledge: Understanding of customer lifecycle marketing , lead nurturing , and trigger-based campaigns . Familiarity with UTM parameterization , lead source tracking , and attribution modeling . Knowledge of multi-channel campaign orchestration and journey mapping best practices . Process & Analytical Skills: Ability to translate business requirements into technical marketing workflows. Strong attention to detail for audience creation, testing, and data validation. Ability to generate campaign performance reports and journey analytics insights . Proficient in documentation, including process flows, user guides, and technical specifications. Good to have : API, GEN AI, content integration enablement, OS: Linux, shell script, Databases: SQLServer, Oracle, MySQL Reporting: superset, powerbi, google looker (preferred) Role & responsibilities