Campaign Operations Manager

Role Overview: As a Campaign Operations Manager at HG Insights, you will be a crucial part of the Marketing team, responsible for ensuring the smooth execution and delivery of high-impact lead generation campaigns for customers utilizing TrustRadius intent-driven leads product. Reporting directly to the GM of Leads Programs, you will play a pivotal role in managing operational processes to ensure timely, accurate, and seamless delivery of leads to customers. This role requires attention to detail, a fast-paced work environment, and a dedication to driving operational excellence in customer-facing programs. Key Responsibilities: - Manage the Sizing Request Process - Review incoming sizing requests from internal teams. - Collaborate with Account Executives to clarify ideal customer profile (ICP) criteria. - Pull and catalog category intent data to inform sizing. - Communicate sizing requests to partners and manage their responses. - Identify and recommend improvements to the sizing process and partner communication workflows. - Campaign Setup & Execution - Partner with IDL Program Managers to understand campaign specifications and requirements. - Create and configure campaigns in the IDL Admin Portal. - Set up lead forms and webhooks to connect to customers CRM systems. - QA Check Success Plans and ensure all relevant information is present - Serve as a resource on customer calls for complicated lead delivery. - Partner & Lead Delivery Oversight - Ensure partners deliver leads on the customers designated schedule. - Validate that all leads, regardless of customer delivery method, are correctly entered into the customers Box folder. - Monitor and troubleshoot lead delivery errors from partners via the API. - Cross-Functional Collaboration - Work with the Product team to streamline workflows and increase the volume of IDL campaigns the team can support. - Collaborate with the Finance team to support audit preparations and ensure compliance. - Partner with the IDL Program Managers and Head of Enablement to document processes and maintain operational consistency. - Reporting & Analytics - Assist in pulling partner performance reports. - Compile and deliver customer campaign summary reports as needed. Qualification Required: - Direct experience working in tech, b2b, SaaS; working within the b2b demand generation space is ideal. - 2+ years of work experience in campaign operations focused functions in customer-impacting roles. - Working specifically with leads programs and delivery is a plus. - Experience with lead delivery tools such as Integrate and Convertr is a plus. - Knowledge of marketing tools including Marketo, Salesforce, HubSpot, Eloqua, etc. - Experience working with APIs and webhooks is a plus. - Proven track record of operations project management for revenue programs and processes at high-growth companies. - PMP certification is a plus. - Proficiency in Excel and comfort working with data and business intelligence tools. - Self-starter with direct experience managing campaign operations as an individual contributor. - Expertise and passion for communication and cross-team collaboration.,