Campaign Manager (Agency Channel)- Chief Manager / AVP

Role & responsibilities

• Agency Channel Campaign Strategy & Execution:

• Develop and execute

  sales-boosting cross sell campaigns

  tailored for the Agency channel, driving agent productivity and premium growth through cross sell in line with monthly and quarterly channel objectives
• Design data-driven initiatives to enhance new agent productivity, customer retention campaigns through cross sell and explore new cross-sell opportunities
• Align campaigns with field sales teams, ensuring seamless execution and adoption at branch and agent levels

• Sales Performance & Growth Initiatives:

• Work closely with regional and zonal sales heads to drive key performance metrics
• Identify sales challenges and create tactical interventions to improve agent engagement and business outcomes
• Track and optimize campaigns based on

  business targets, agent productivity, and revenue impact

• Stakeholder & Field Engagement:

• Partner with

  agency sales teams, training, and product teams

  to drive frontline enablement and campaign effectiveness
• Engage with branch leadership to

  execute localized sales strategies

  and ensure field participation in campaigns
• Ensure alignment with

  digital, IT, and analytics

  teams for smooth execution of tech-enabled campaigns

• Process Optimization & Campaign Automation:

• Leverage CRM, sales enablement tools, and automation platforms to optimize campaign execution
• Create structured SOPs to streamline campaign rollout and tracking mechanisms
• Implement best practices for

  agent engagement, incentive campaigns, and digital adoption

Preferred candidate profile

Agency sales, sales strategy and frontline campaign execution

Key Skills

• Agency Channel Expertise:

  Deep understanding of agent activation, retention and sales performance levers through cross sell

• Sales & Business Acumen:

  Ability to drive revenue growth through

  targeted interventions and strategic execution

• Campaign Planning & Execution:

  Proven track record in executing

  high-impact, data-driven campaigns

  at field level

• Stakeholder Management:

  Strong collaboration with frontline sales, marketing, product, and training teams

Tech & Digital Savvy:

Qualifications:

- Graduate / MBA

Location:

Independent role based in Head Office. Requires travelling to various branches across the country